Reflecting on my search for an audience, I realized that I can focus my communication efforts on real people around me. The first “persona” is myself. It’s one of the many possible personas, meaning, when addressing my content to myself I am intentionally orienting my communication to things and topics which interest me. In a similar fashion I can look around me, to people close, friends and acquaintances. What do we share? What interests do we have in common? How can I research some of the topics relevant to them and produce meaningful content?

It would be a “bottom-up” approach to select very specific topics to investigate, research and detail so I can make explainer content, for me to learn better, for them to appreciate some relevant knowledge.

That’s the part when the old dear Design Thinking approach becomes useful. How do you know what to design if not researching what your users want, need, desire?

In the end I should be more intentional and propositive in spending quality time with people I love trying to learn them better. It can be an occasion to have life experiences together, improving our bounds, bettering us as persons. It seems to be a great motivation to learn, develop relationships, acquire knowledge, develop new content and create new opportunities. Isn’t that exciting?