Design Thinking is a set of processes including thinking, strategy and practice by which design ideas are developed by designers.

Popularized and promoted by Stanford, “A place for explorers & experimenters at Stanford University” but also the authors of seminal free online courses and resources to learn and apply the Design Thinking method.

Traditionally, Design Thinking has been broken down in the following phases:

  1. Empathize
  2. Define
  3. Ideate
  4. Prototype
  5. Test

This canonical design approach has been received, adapted and transformed innumerable times by designers, agencies, teachers, trainers, businesses and organizations all over the world.


  • Stanford. A place for explorers & experimenters at Stanford University. The helps people develop their creative abilities. It’s a place, a community, and a mindset. Design can be applied to all kinds of problems. But, just like humans, problems are often messy and complex—and need to be tackled with some serious creative thinking. That’s where our approach comes in. […] Newfound creative confidence changes how people think about themselves and their ability to have impact in the world.
  • The Design Thinking Bootleg. A set of tools and methods that we keep in our back pockets, and now you can do the same. These cards were developed by teaching team members, students, as well as designers from around the world. […] Anyone that is interested in design thinking can use it for inspiration when you get stuck or to generate new ideas for potential ways of doing things.