What Am I Doing, Now?

La question n’est pas de travailler,
c’est de fair croire aux autres qu’on travaille.

—Tristan Bernard.


Inspired by the NowNowNow movement, in this page you can find what I am doing now.
(Updated on November 2020)

I work as a Senior Strategic Designer in the fields of Service Design, UX Design, Interaction Design, User Research, User Interface Design, Usability Testing, and managing small remote groups of designers and developers. I love facilitating collective intelligence by coaching and mentoring young business startups about their product discovery and design activities.

Shipping 30 For 30: Collective Publishing Challenge

From 16 November 2020 to 15 December 2020 I am participating in a stimulating race: to publish atomic essays, every day, for 30 days. I’ve decided to pay 50 USD to a stranger to commit myself to do what I haven’t been able to do on my own. Thanks to the Internet.


I am expanding my online and live Facilitation services to cover: Collective Intelligence Design, Systems Practice and Systems Change.


I am writing about my experience on this blog. Thing I wanted to do for +20 years. Read my latest articles:

Writing improves your memory
You remember better what you have written. Connect your brain to a more vivid past. Leverage on your rich memories: write them down.
Connect ideas now
Information hoarding is too easy. Capture and connect your new ideas now. There's no other time to do it.
Writing builds your networks
Extrovert or introvert? Doesn’t matter. make your thoughts visible, you’ll grow your network.
Be less ambitious, be more consistent
Lower the bar and reduce expectations. Make your work easy to be done so that you cannot miss it.
Creative Loneliness
I can be creative when alone. Don’t let your time alone be wasted. Use it to write.
Write a lot to write well
Your first million words are the worst. Put in the repetitions and your writing will improve.
Writing is Thinking
Writing is thinking and if you cannot think clearly you cannot write.
The Journey is the Purpose
We should aim at following the process rather than being fixated with the goals.
One Year Writing: 30 Lessons Learned in 30 Days
I’ve decided to pay 50 USD to a stranger to commit myself to do what I haven’t been able to do on my own. Thanks to the Internet.
Learning-Out-Loud Facilitation, Design, And Complexity
A Facilitator, a Coach, and a Designer Walk into a Bar:
Massimo Curatella
Massimo Curatella

Designer, Facilitator, Writer.