In an HCD process, a Customer Journey is a tool to learn about our users’ potential and intentional experience.
There is a strong parallel between the characteristics and the influences of physical places on our lives and what worlds of information living in immaterial di...
Test your ideas with quick and cheap prototypes as early and as frequently as possible. You will get the maximum learning benefit out of the minimum effort.
Do not follow your intuition alone. You are not your users. Put yourself in their shoes. Design your success
When a problem can’t be solved, it’s not a problem. When a problem can be solved, it’s not a problem
Use designers’ shared experience to improve your User Interfaces: apply the most useful Usability Heuristics to design your software better.
Combine the direct problem-solving approach with creative exploration to find novel and useful solutions.