Instead of thinking about what I should write I should think about something else.
Where do I imagine myself to be in the future?
What is the future I imagine for me, my loved ones, the Universe?
By virtue of this vision that I strongly feel, then, I will have a mission to accomplish.
How will I make my vision come true?
In order for my mission to be fulfilled, then, I will need to identify objectives that will make it true.
Personas as a role model for my audience
Rather than imagining a generic and indistinct audience, it is better for me to identify real people. When I work and communicate, I should refer to each of those existing people I know who allow me to have a direct, dedicated dialogue aimed at understanding and acting on that specific person. This can help me focus my work as if I were actually having a conversation with them. Talking with a specific person involves certain communicative, emotional, psychological contexts, etc. and therefore activates the important principle of reducing abstraction from a hypothetical shapeless mass of people to a specific face that I know and with whom I interact spontaneously.
Know your Personas are real persons
It becomes essential to have a collection of real people corresponding to the conversations I like to have and would like to develop.