Category: Posts

  • Strategic Design for Collective Intelligence

    Strategic Design for Collective Intelligence

    As a Strategic Designer, I have the duty of facilitating collective intelligence. Leaders need to make decisions. Organizations want to innovate their production process. Social impact movements organize to address social innovation. Strategic Design for Collective Intelligence helps us to be more than the sum of our parts.

    Photo by Hans-Peter Gauster

    What is Collective Intelligence?

    Collective Intelligence is the emergent phenomenon created by people collaborating. They co-design possible solutions to the complex problem they discover through cooperation. Co-creation leads to more inclusive and systemic solutions that are more robust.

    What is a Strategic Designer?

    A Strategic Designer is a Systems Thinker and a Facilitator. A Designer and a Communicator. A Strategic Designer is a problem-setter and a problem-solver. They define the context of a problem before ideating possible solution scenarios.

    Facilitators build upon the knowledge of a group of people. They organize collective thoughts through structured activities.  Collective Intelligence Facilitators make collaboration tools out of constraints. Time, resources, requirements, needs and wants become part of the context to work with.

    Strategic Designers need to know well the tools of the Design Researchers. They map Stakeholders and their Experience Journey through the realms of the context.
    A Strategic Designer makes the systems visible to the eye of participants.  Strategic Designers embody the principles of inclusive, compassionate and respectful dialogue.

    The strategic aspect of design

    Strategic Designers explore knowledge to make things clearer towards reaching refined goals.
    Among the many activities, Strategic Designers work to

    • Knowing the context
    • Knowing needs, wants and desires
    • Extracting knowledge from stakeholders: internal and external.
    • Knowing how to provide value
    • Mitigate unintended consequences

    VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) is the natural environment where a Strategic Designer thrives. They have to trust the Design Process more than their intuition. They need the persistence to sustain the discomfort of the unknown. Their strength is in trusting the processes of research, envisioning, prototyping, testing, and iteration.

    Strategic Design leads to more rational decisions made

    A designer should not impose their opinions nor their decisions. A designer should help collaboration among leaders, including all stakeholders. A collaborative decision is more rational and more accepted by the participant in the co-design process.

    Strategic Design makes you see for the first time

    A Strategic Designer maps processes and flows, components and their interactions. A System Map shows the actual purpose of a system: that is what the system does, not what you intend it to do.

    When a leader of a large organization sees for the first time the entire production process, including every branch, from every department, and every possible action for all possible scenarios, they see their organization for the first time.

    Trying to imagine what they would think at that time: “Where was I all this time?” “How all of this could happen?”, “What is my real role in my organization?”.

    A Strategic Designer facilitates success

    A designer facilitates success through context-setting, inclusive and structured acquisition of knowledge, by leading a collaborative process where decision-makers create the best solution for their problems.

    How did I become a Strategic Designer?

    I grew into the role of a Strategic Designer through many professional and educational opportunities. I moved to the “why” part of the job without anybody to ask for it. Then, people started to ask me less about the “how” part and more of the “why”. This is how I moved from “How to do things” to “Why should we do this?” and “What should we do to get what we want and need?

    It is a demanding role but exciting. It is a leading role but humbling. The more I work as a Strategic Designer, the more I think that every leader should embrace Strategic Design to build better products, better services, better solutions, and a better world.

  • Design is Planning

    Design is Planning

    Design is planning the purpose of something before it is made. Build more rational and useful products and services by carefully planning their making.

    We must build useful solutions

    I started to design digital products when I got sick of developing software nobody would use or would feel painful to use. I cannot stand to have my time wasted with tools and services not well designed so I decided to contribute to usefulness and rationality by facilitating toolmakers in creating more rational tools.

    What is Design?

    From a theoretical and academic point of view if you look for the definition of design you could study forever. There are so many different definitions of design that you could make a conference to disagree upon it, together, with designers.

    And that is what usually happens! But that is fine with me. As a fellow, Systems Thinker,  I like to have a multi-angled perspective and to integrate it in a more round and whole definition which is fuzzier and more fluid.

    Design is a Plan!

    When I took a Design Leadership masterclass in Rome, Italy,  with Duane Smith and Stefane Barbeau of Smith,Barbeau the first thing which struck me was their definition of design.

    Design is a plan.

    Boom!

    This has always been in my mind, forever, but never so explicit.

    To design means to plan. Oh goodness, I love this.

    Try to replace the term “design” with “plan” in any of the infinite list of combinations you can find now in the world.

    • User Experience Design → User Experience Planning
    • User Interface Design → User Interface Planning
    • Graphic Design → Graphic Planning
    • Instructional Design → Instructional Planning
    • Learning Experience Design → Learning Experience Planning
    • Workshop Design → Workshop Planning
    • Service Design → Service Planning

    This is the most ingenious verbal and conceptual invention since the man planned the wheel! (fun intended)

    Design Leadership at PI-Campus. I am designing an anti-fake news app.

    Can you taste the word when you say it? Look at the reaction of listeners: that is on another level.

    Here is a definition of Design under this point of view:

    Design is planning the purpose of something before it is made.

    So I’ve found myself attending a course on “Planning Leadership”. When I subscribed expecting to attend a “Design Leadership” workshop I had a certain set of expectations, now this is another game.

    Is planning still Design?

    Using “planning” makes immediately clear the need of talking about time, resources, goals, objectives, and management. The exotic images about expensive white boxes in luxurious Tuscan villas, immediately, fades out.

    Yes, creativity, art, craft, skills are still part of the process but “deeesaaain” is not anymore that mouth-washing ritual where you take a deep breath and remain silent waiting to evoke impalpable feelings that nobody will experience in the same way.

    (Re)Discovering what I always knew

    I have always been a planning designer in my whole professional life. And that is my approach when I have to design a software application, a mobile app, a website, a videogame but also: a training session, a university lecture, a facilitation workshop, a service, a pitch-deck, an event, etc.

    PI-Campus: Design Leadership: I was planning lunch.

    Planning the design of a solution brings things down to earth and gives designers and stakeholders a fresh bath of realism and pragmatism. You can feel that you need to ask yourself, your client, your colleagues, practical questions geared towards knowing the context of the solution you are designing. I mean… planning!

    Writing is an important part of the design process (that is: the planning), since it constitutes an envisioning activity to think about the purpose of the system you want to design and to communicate it to all the stakeholders.

    Planning at the O.K. Corral

    • What is that you want to build? And why?
    • Who is going to use your solution? And how?
    • How will they accomplish what they want or need to do?
    • When will it be ready?
    • Who is our competition?
    • Is there any demand for a product like this?
    • Are we able to build it? Can it be built at all?

    These straightforward questions are frequently considered superfluous or banal. It takes courage to avoid pretending to have all answers understood and staring right in the eye of the client, who is still supposed to pay you the agreed lump sum in advance, and ask them “What do you want to build? And Why?”. This is my version of the two cowboys meeting under a dusted sun while having slightly trembling hands reaching for their guns.

    What are you planning (to design)?

    What really makes me happy is the feedback of my creative partners, not designers by nature. At a quick reading of this concept about Design=Planning, they got it at the first shot. How do you know if they know? By asking the most straightforward and direct question:

    – “So, what is design?”

    – “Easy, Design is a plan!

    I am so satisfied that I am thinking of planning the next articles on this topic.

    And, tell me, what are you planning?

    Related

  • Networking by communicating your challenge

    Networking by communicating your challenge

    Focusing on a specific mission is hard. If you’re not clear about it it’s even harder to communicate it. This is how it went with my presentation to Ozan Varol’s Inner Circle.

    Connecting with Smart Strangers

    I was invited by Ozan Varol to an online meeting to share my challenges with his Inner Circle Community.

    I use to commit myself to slightly embarrassing challenges to push me to get prepared. One of my tricks to learn, better and faster. Another one is to teach what you want to learn. The call was about asking for help with one of your challenges, members from the Inner Circle community would come to brainstorm solutions and give you help.

    While the poor Ozan was asking for a simple and straightforward question to ask my kind voluntary good-doers, I started to think about the meaning of life and why the Universe exists.

    Don’t you believe me?

    This was my original draft: “challenges-to-discuss”.

    If we are all on this ride together: Is it worth caring about questions that are not the most important ones?

    How can I live a more intentional life?

    How can I be financially sustainable while creating something which will outlive me and be remembered as a positive contribution to the progress of society and improvement of life on the Planet?

    How can I reach as many people as possible and increase the quality of their lives through education?

    How to dance with uncertainty?

    How to become an intervener in my reality?

    How to provide value and to whom?

    How can I engage, being useful, without being boring?

    How can I use the opportunity of raising children to improve my worldview, my beliefs, and my values?

    Not bad as “informal” and “quick” questions to submit to never met before people, kindly dedicating from 15 to 30 minutes of their time to listen to you…

    With infinite diplomacy skills, Ozan made me notice that I would have needed one, two paragraphs, maximum, to introduce my challenge to be discussed.

    Pushed to reduce my philosophical worldview to something more manageable I tried to focus on what are the most urgent themes dear to me. And I got this shortened list:

    How can I keep the habit of Writing every day.? I Wrote for 140 days, about 200’000 words

    How can I Publish every week?

    Walking at least 1’000 km per year. How can I sustain my habit?

    How can I Make a living as an independent publisher and professional?

    Obviously (dear me), this was not short enough. So while meeting with a client, replying to emails and chatting with friends (it was a calm day) I really felt inappropriate to reach meeting time with so ambitious challenges to share.

    With a lot of effort and a bit of pain, I’ve tried to focus on the single most important step I wanted to validate among the many in my grand vision.

    And finally, it started to make sense.

    This is what I finally submitted:

    Consider that  I want to become financially independent by publishing, primarily on my blog at https://curatella.com and to grow as a professional who is contributing to raising the collective intelligence through design, education, and facilitation.

    If you visit my home page and you read in particular the sentence:

    “Hi, I am Max. Here you can learn more about design, writing, facilitation, and teaching.”

    Which are linked words, would you hire me as a facilitator?

    What can I do to improve my presentation?

    But it was too late!

    Meeting time arrived and I had to introduce myself, my blog and my challenge by speaking, I scratched almost anything I’ve prepared and I’ve asked the group:

    If you read my article at:

    Facilitation is the set of structured and collaborative activities organized to discover, understand and learn together. The facilitator helps a group of people and decision-makers to face complex problems, producing a collective intelligence more powerful than each individual could do, alone.
    1. Would you think it is too pushy and sales-y?
    2. Would you hire me as a facilitator?

    The feedback gathered

    The great patience of the participants allowed me to get precious feedback which was:

    1. I have too many doubts about publishing. I should just write and publish without too much thinking.
    2. Even if I reduced my fields of interest to the four appearing in the Home page, I should either reduce them down to a more focussed one or find a more digestible and clear way to communicate the common thread binding them all.
    3. I should write article drafts and leave them unpublished for some days. Then, with fresh eyes, I should edit those drafts pretending they have been written by somebody else.
    4. I should enjoy more of the process of writing and publishing for the pure sake of it.
    5. Only by publishing a lot of content, I will be able to find my voice and fine-tune my content strategy while understanding better how to relate to my audience.

    I really enjoyed this improvised and unprepared collaboration. I got inspiration and motivation to write more and better and I’ve also found a more focussed challenge to face in my writing path: to be more spontaneous and to find a way to present an eclectic and multi-perspective content strategy.

    Thanks to: Ozan Varol, Christina, Cathy Cheng and all the other participants of the Inner Circle.

    Well, now is your turn: what is your question for me about my writing at https://curatella.com?

  • Facilitation is the process of learning together

    Facilitation is the process of learning together

    Facilitation is the set of structured and collaborative activities organized to discover, understand and learn together. The facilitator helps a group of people and decision-makers to face complex problems, producing a collective intelligence more powerful than each individual could do, alone.

    What does “facilitation” mean (to me)?

    “Facilitation” comes from the Latin word “facilis” which means “it can be done”. A “facilitator” is somebody who makes things “doable”, easy for somebody else.

    A facilitator is a professional who helps people to organize collective processes. They create the context and the opportunities for creativity and understanding to happen.

    Corporate meeting facilitation for the design of public service.
    Corporate meeting facilitation for the design of public service.

    In a facilitation workshop, many participants can be invited. Usually from 5 to 20 but you can have dozens or even hundreds of participants. Facilitation helps to remove any obstacle to collaborative thinking and creation. It also sets the pace and the rhythm to promote the participation of all attendees.

    During workshops, a lot of different participatory methods can be used. They give structure to the collaborative activities of participants.

    A facilitator sets the workshop objectives with the sponsors who hired them. The objectives must be clear to allow an evaluation of the facilitated activities. They also guide the facilitator to set the top priority of this learning experience. The facilitator needs to decide where to work harder and what to remove to make the workshop a success.

    Facilitation is a set of structured and collaborative activities organized with an agenda.

    UN SDG Partnership B Corp Workshop Facilitation
    From the workshop I’ve held in Cascais, Portugal, in 2017 for B Lab Europe.
    United Nations Sustainable Development Goals for Partnership, How B Corps can collaborate“.
    Workshop Facilitation

    The facilitator covers several roles:

    • a referee,
    • a coach,
    • and a presenter.

    And works in helping, motivating and supporting a group of participants.

    Among the goals of a workshop you can find:

    • exploring a topic,
    • investigating a complex problem,
    • gathering different perspectives from different actors,
    • earning a better understanding of the context,
    • rendering explicit the causes and the relationships behind a concept,
    • ideating a set of actions to take to solve the identified problems
    • or clarifying and improving the way of collaborating and working together.

    I like to facilitate diverse and creative thinking

    I’ve been performing professional facilitation activities, for more than 20 years, in the most diverse settings with the most incredible participants:

    Facilitation Systems Change by convening diverse stakeholders.
    Facilitating Systems Change for the Sustainability of Agri-food systems by convening diverse stakeholders.
    Osservatorio sul Dialogo Nell’Agroalimentare (OsservAgro)
    • Aspiring artists struggling with new creative technological tools.
    • Professional artists in the filmmaking industries, looking for new creative methods and ways to grow as workers in the field.
    • Organizational leaders coming from any part of the world looking to become better facilitators themselves.
    • University students from very different disciplines: architecture, industrial design, humanities, fashion design, science, math and physics, photography and writing, looking for new insights from the world of Design and Technology.
    • Corporate leaders on the look for new sensemaking tools and methods to understand how to live with VUCA (Volatility, Uncertainty, Complexity, and Ambiguity).
    • Teachers facing the complex challenge of transferring knowledge in a jolting world towards progress and complexity.
    • Scientists, researchers, journalists, politicians, activists, and decision-makers facing the global challenges of a society in the sector of technology, agrifood, and finance.
    • Entrepreneurs working hard to create new products and services while organizing their teams and resources in an adaptive and resilient manner.
    • Thought-leaders searching for new trends to explore and to build new knowledge on.

    When I conclude a co-design workshop or a series of corporate events, I feel complete.

    I am happy when I help people establishing a productive creative network. When they face their problems with powerful intellectual tools I am contributing to raising their collective intelligence.

    Reaching the end of a well designed and organized workshop gives me immense satisfaction as a designer. Most of all, as a human being, I realized I have contributed to the progress of the community.

    Learning while facilitating

    I like to design facilitated workshops because it is one of the best occasions I have to learn. A workshop designer must learn about the needs of the organizations involved and the participants invited. At each learning experience, I am immersed in new knowledge domains that enrich me and make me more aware of the diversity and complexity of life.

    Facilitation is a crucial activity of Design Leadership.
    Facilitation is a crucial activity of Design Leadership.
    Design Leadership course, PI-Campus

    Successful facilitation is invisible and easy

    One of the best definitions of facilitation emerged while brainstorming the writing of this article: “You made facilitation looks like something so easy to create!” my creative partner told me. And that’s exactly the final goal of facilitation: to make things easy.

    As Bruno Munari said “To make things hard is easy, To make things easy is hard.” it is not easy for a facilitator to create a successful facilitation event. And successful facilitation must be easy for participants.

    Let’s make understanding easier, together

    I love facilitation. I organized and delivered workshops on the most diverse topics. I dream about writing more about my experience in facilitation and I am looking forward to the next co-creation workshop.

    A professional facilitator makes collective learning easier, and fun.
    A professional facilitator makes collective learning easier, and fun.
    From the workshop I’ve held in Cascais, Portugal, in 2017 for B Lab Europe.
    United Nations Sustainable Development Goals for Partnership, How B Corps can collaborate“.
    Workshop Facilitation

    Do you need a professional facilitator for your co-design, co-creation and collaboration workshops?

    Let’s talk.

  • Funny constraints as learning tools for young learners

    Funny constraints as learning tools for young learners

    I designed a learning game with a group of young lads who needed to study the geometry of triangles. Funny constraints helped to keep the interest high and visual facilitation improved understanding of how knowledge is structured in the field of geometry.

    The Rules Of The Learning Game

    We started by listing all types of triangles:

    1. Scalene
    2. Isosceles
    3. Equilateral
    4. Rectangle
    5. Acute-angle
    6. Obtuse-angle

    I’ve prepared plenty of post-it notes and markers of different colors. The first column was about listing names. The second column was “Definition”. Participants, using only one post-it, wrote a very short definition of the item on the left.

    TRIANGLEDEFINITION
    ScaleneHas all different sides
    IsoscelesHas two equal sides
    EquilateralHas all sides equals
    RectangleHas one right angle, and two acute
    Acute-angleHas all acute angles
    Obtuse-angleHas one obtuse angle

    Things started to become too abstract and a bit boring. I invented a game: what if you have to explain those definitions to an Alien who doesn’t understand your language?

    This was stimulating in finding a visual way to explain the characteristics of each triangle without using words.

    Table created with participants illustrating the feature of each triangle without using words but only with a visual language made of minimal and abstract symbols.
    The table created with participants illustrating the feature of each triangle without using words but only with a visual language made of minimal and abstract symbols.

    It became obvious that we needed to find a code to communicate the nature of each side and each angle. Participants, smartly, suggested using color. So I added another column where, if you don’t want to be “invaded”, you have to convince a deaf and color-blind alien about the right description for each geometrical shape.

    In this case, learners cannot use colors so they are forced to create symbols to show similar and different features.

    An interesting application is to highlight each side and repeat their shape near the main figure by comparing their lengths.

    Example:

    Funny constraints as learning tools for young learners. Detail of how participants represented, without words, the features of an Equilateral Triangle having all sides equal.
    Funny constraints as learning tools for young learners: detail of how participants represented, without words, the features of an Equilateral Triangle having all sides equal.

    In the next activity, we wanted to build a table where we cross types of triangles, a truth-table in which we wanted to answer questions like “Can you build a Scalene-Equilateral triangle?”

    That is where beauty emerged. Look at that:

    Truth table created with learners: overview of all possible couple combinations of triangle types.
    Truth table created with learners: an overview of all possible couple combinations of triangle types.

    And after a quite long working session, during which I struggled to keep the attention and the concentration of learners we finally got an overview of all possible couple-combinations of triangle types.

    Good choices

    • Different colors for heading rows and columns (yellow)
    • Valid combinations (light blue)
    • and impossible combinations (purple).

    Improvable choices

    • Using rectangular-shaped post-its. It would have been better to use squares because it would have enhanced the symmetry which emerged from this table.

    And finally: the symmetry!

    Can you see the diagonal symmetry in the table? This is a peculiar characteristic of this type of truth-tables. And it’s also a property that you can use to check results. In the previous figure. If you check carefully there’s not perfect symmetry. This helped me, at first, unfortunately not the learners, to spot an error.

    Compare the previous table with the fixed one to see the difference:

    Truth table created with learners: overview of all possible couple combinations of triangle types. But this is the right one! Can you spot what we fixed?
    Truth table created with learners: an overview of all possible couple combinations of triangle types. But this is the right one! Can you spot what we fixed?

    Symmetry helped to check the rightness of the results and, if you recognize this pattern, it would help you in saving time: you could fill in only one-half of the cells, the other half is specular. Moreover, the diagonal where there are combinations between the same items you don’t have to think particularly hard: an equilateral-equilateral triangle is just… an equilateral triangle.

    And if you really could not spot the difference between the two versions of the truth table, here is the solution:

    Animation showing the differences between the wrong, asymmetrical truth table and the right, symmetrical one.
    Animation showing the differences between the wrong, asymmetrical truth table and the right, symmetrical one.

    Pros and Cons of Using Symmetry as a Learning Method

    This simple and straightforward thinking tool has the following features:

    1. Visualizes geometrical shapes
    2. Compares geometrical features visually
    3. Combines and contrasts different types into combinations, highlighting: identities, differences, similarities.
    4. Makes use of color-coding to highlight notable characteristics
    5. Makes use of space: bi-dimensional data visualization
    6. Promotes pattern recognition: symmetry and specular repetition
    7. Makes fun use of constraints (deaf and color blind aliens forcing to use symbols and colors instead of words). Learning as a game

    Disadvantages and critical areas:

    1. Attention demanding: for a young pupil, it could take too long to build the two tables. If needed, split the activity into two sessions.
    2. Comfortable room required: you need to have a large wall to hang the tables.
    3. Material preparation: be prepared with lots of post-its, at least 3 different colors and shapes, and 3 different colors of felt-tip markers.
    4. Growth-mindset is a must: allow participants to make a lot of errors without any hesitation nor punishment. Just throw away the post-its not deemed to be adequate or not clear enough.
    5. Adaptability and lean thinking: suggest participants to improve any post-it as soon as they perceive there is something wrong. Just replace the old ones with newly written ones. There should be a continuous refinement of the solution without thinking too much.
    6. Embody and act: role-play the “aliens”: “I am deaf, I cannot read”, “Uhm this is not really clear to me, I cannot see a triangle here”. And so on.
  • What to write about

    What to write about

    What should you write about? How can you find the inspiration for a new article or a new diary post? What is capturing your attention and is worth of further thought? What does deserve to be put in words for somebody else to be read?

    If you know already why you should write, read along to go on a journey to find what to write about.

    What keeps you awake at night?

    The negative things. Your financial sustainability. Your health concerns. Your anxieties, your worries. Your greatest fears. Your regrets, your remorse, your sorrows, your pains.

    The positive things. Your wildest dreams, your ambitions, your aspirations and your inspirations. How to become an artist, a writer, a painter, a filmmaker. How to grow a child, a partner, a relationship.

    Write about what keeps you awake at night.

    How to save the world

    Does the world need to be saved? Be more specific: what can you do to improve even one little component of that huge system called “the world”? How can you be a better human being having a positive impact on society and the environment? Are you rich? How can you do effective philanthropy? What’s the best way to use money, wealth, and abundant resources to improve the lives of as many living beings as possible?

    Write about it.

    You’re not rich? How can you have a positive impact on the world and the ecosystem without having infinite resources? Or, just a little? Or, nothing?

    That’s even better: write about it.

    Write about how you are going to save the world.

    Checking your knowledge: what do you know?

    Writing clarifies thought. And the clarification passes through the assessment of your knowledge. Try this exercise: what do you know? Pick a topic, the one you cherish the most, your passion, your professional field. What is, actually, that you know about it? Would you be able to open a blank document and to, without reference, write everything about it in a clear and systematic way? What are the foundations? The key concepts? Principles and values? Tools and techniques? Methods, tricks, attitudes, behaviors, traps?

    Write about it. Write about what you know. And then, check what your wrote against the most authoritative sources you can find: how much of it is comparable? What did you get right? And wrong? What did you miss?

    Write about it. Write about what you discovered by doing an improvised and unprepared writing session about a topic.

    Understanding and Learning: what don’t you know?

    What is that you need or you want to understand? What skills do you need to acquire to perform better in your job, in your athletic discipline, in your spiritual endeavours? How do you know that you know?

    And, maybe, the most important question is: how can you discover those things that you don’t know you are ignoring?

    Write about it.

    Write about the things you don’t know and you want to learn about.

    Create your Knowledge Matrix

    Keep track of the topics falling in the category of “The Things You Want To Write About”. The list will be embarrassingly small, at the beginning. And by curating it, it will become amazingly long.

    You need the equivalent of the Anti-Library proposed by Umberto Eco: the books you still have to read. You need a Knowledge Matrix, a systematic and structured list of topics you want to write about crossed with canonical questions.

    What are the writing prompts to start researching and writing about a topic?

    Begin with the most famous and immediate ones:

    1. Why
    2. What
    3. How
    4. When
    5. Where
    6. Who

    Just as a starter. But, be aware. Researching a topic by intersecting the knowledge about it with philosophical questions doesn’t necessarily lead you to a well-written essay. That’s another story. But in order to write you need first inspiration and raw material to build up your exposition. The Knowledge Matrix is a starting point, a creative tool to put you in the position of having always something to write about. Moreover, following the Canonical Questions you can aim at being exhaustive and critical.

    Write for your future self.

    What is that bothers your about your life? What do you want to change about it? What knowledge and intellectual resources do you think you’ll need more? What is the inspiration that you are missing? What catches your attention because of an unexplained intuition?

    Write about it.

    Write for your future self. Don’t think too much, write organized units of knowledge to be addressed at your future self. You are, at least, two persons, and they can be very different: your current being and your future version of you. Take the person in the future as somebody else and, with loving care and dedication, write to them as the dearest friend you can have. What do you want them to know?

    Write about what your future self needs to know.

    Write for your “past”

    What is that you would have wanted to know when you were younger? What is that you wanted to know when you were 8? Or 80? What did you want to know last year?

    Write about it. Pick a real person, that you love or care about, that you know and at least can relate to. They should be younger than you. They could be much younger than you: think about children, for instance. What is that you know and is in your experience that you want to pass to them as your legacy?

    Write about it. Write about what you would have wanted to know at the age which, currently, is somebody who you care about.

    Write, unconsciously

    If you make an effort to develop a habit of writing daily, you could equip yourself with one of the most powerful skills a creative could have: free-flowing creation.

    When you stop being aware of your surroundings and focus only on your fingers tapping. On the words, slowly, appearing on your screen. And when you start to finally listen to your inner voice, but not the symbolic one: the voice of your mind. The real “you”, talking in your head. When you are in the creative flow, in a focused, undistracted, intense session of writing, non-stop. When you are “in the flow”, you have established a direct connection with your brain.

    You can recognize this heavenly state when you see words appearing on the screen which almost surprise you. When you reach the capability of writing almost as fast as the speed of your inner voice talking, then you are “in the flow”. Nothing can interrupt you. There is no pressure, no guilt, no fear. And words just appear out of nothing.

    That moment, there, is when you can be purely creative. Listen to that voice, the most inner expression of your being. Listen with dedication and love. Just let it flow without interruption. Your goal is not to say meaningful things or to explain what you are writing.

    Just write. Write your mind. Write your thoughts.

    Only after rest, reflection and editing you will be able to dive into the sea of your written thoughts to fish for precious pearls. Only after having collected, cleaned-up and curated your thoughts as precious gems you will be able to create intellectual jewels out of them.

    Write about it. What have you discovered while you were in the free-flowing creative mode?

    You don’t know what to write about? Read

    Read. Whatever is in your reach and in your interests. Read books about known or unknown topics. Read newsletter, blogs, online articles. Read newspapers. Read whatever could bring you new concepts and inspiration with the voice of somebody else.

    But, here is the point, write about what you read. You should not just keep your eyes entertained by serifs and sans-serifs. By glyphs of beautiful fonts printed on the most precious paper. You have to engage the author with critical questions. And you have to stop, at the end of each meaningful section, and rewrite the concepts in your own words.

    Write about what you read. Do not be a passive reader ingurgitating millions of words about which, for the majority, you will forget about. Stop, question and reflect about what you read. Summarize it and enrich it with your knowledge, make connections with related concepts. And write about it.

    Be always capturing inspiration

    Keeps a notebook near your bed and write down any thought or dream as soon as it happens. It will become the source of your writings. If you write fiction it can be the inspiration for a story or a character. Otherwise it can be a hint about your unconscious mind and you can study it to learn more about the intimate you.

    Write about any inspiration you come up with and keep it safe and organized.

    Curate your archive of writings

    Create a central archive of anything that you write. Enrich each document with a proper title, a description and maybe some tags to categorize it. Capture the essence of the context around it: when did you write? Where were you? Take the occasion to probe your mood, your feelings and your thoughts about it. How did you feel? What was the emotional context in which you wrote that? It will become a multi-purpose archive of your life: a diary, a sketchbook, an emotional journal, a performance tracker.

    Create your list of writing prompts

    You should have your list of writing prompts, extend mine, add your personal ones, make experiments and refine it.

    Did you find my list of creative source of inspiration useful? Will you use it? Are you already using some of those prompts? What writing prompts would you add?

  • How I write

    How I write

    Between the 24th of September 2019 and the 31 of December 2019, I will have written for 100 days straight. I wrote every day for an average of 1’200 words per day. I’ve produced over 120’000 words. I collected more than 130 articles in my dedicated folder: some days I wrote multiple times. That amount, if printed, would fill about 500 pages at the standard average of 250 words per page.

    How much of this is good?

    All of it and I am going to tell you why.

    Writing is thinking

    I can think better when I write. I collect thoughts which, in great part, I would have lost because I would have forgotten them. I can dedicate focused attention to an idea, an inspiration or a problem. I can grow an archive of thoughts that I can search, compare and browse. I can be more precise with memories because they’re written down, I don’t have to make any effort, I just have to look for that thought.

    Writing is a habit

    The hardest part is to be fluent, constant and coherent. It’s important to go over the threshold of being able to type quickly without looking at the keyboard. Or, most importantly, to not type at all. I’ve been typing on a keyboard for four decades: I am fast, I can type blindly. This is an enormous advantage. You can cultivate this skill: this is strongly recommended.

    Or, just don’t type at all. Technology is marvelous magic: you can talk to your computer, it will type your words for you. Or, even better, get out for a walk, a long walk and talk to your phone. Either it will transcribe it or you can record a file, better for archiving and nostalgic purposes. You will upload it as soon as it’s ready. A few minutes later your transcriptions are readily digitized in your email or your cloud folder.

    Yes, it’s not a perfect technology, yet. But having from 80 to 90% accuracy while recording on the street, in the city, is pure magic.

    Moreover, editing your draft brings some benefits: you listen actively to your thoughts trying to catch the right words, misspellings, and concepts. You put a certain distance between the “you” who was speaking at the recorder and the present “you” in the role of the editor. Another benefit: you become aware of the useless interjections as the “ahm”, “uh”, “you know”, etc. I was able to almost eliminate any unwanted occurrence of such bad speaking habits. An added benefit: I have improved my speaking skills.

    Facilitate starting

    Preparation rituals. Create a checklist that you will refine indefinitely.

    Prepare the environment. Put your most inspiring music or noise generator. Use earphones or earplugs. Go in the quietest place of the building. Or, if you record, get out on your most loved path.

    Avoid distractions. Turn off all notifications from any device: desktop and laptop computers: email, instant messaging, web conference, social media; tablets, smartphones, landlines, buzzers, whatever is not vital, turn it off.

    If you need to remain available choose only one single medium of communication with your important ones and establish a code. Make yourself unavailable for the time needed to write.

    Set a threshold: time or quantity. I started, for fun, the “500 words per day” challenge. Some people do the “250”, others the “750 per day” or the “3 pages per day”. It’s not important. What matters is setting a daily goal. You should make it much more affordable and reachable if you are just starting. If you feel insecure try with something ridiculously easy as “10 words per day”. Can you write 10 words per day? Think about it: this is a sentence with just a little more than 10 words: 19, to be exact. Can you write a sentence per day?

    Ignore the “what”. What should I write about? It is not relevant. You just need to write. It’s like playing scales when you exercise with the piano. It’s a psychological exercise, not a creative endeavor. Let the words flow from your brain. Creativity will come. Naturally. When you will forget what you have to write: then the magic will happen.

    Go with the flow. Go in the flow

    Get focused on your writing only. Allow yourself time to get warmed. Feel the connection with reality fading away. Forget you are moving your fingers to type. Become one between eyes, arms, hands, fingers, keyboard, screen, text flowing.

    Reach the speed at which you are listening to your thoughts, free-flowing and just… transcribe them. It doesn’t matter what you are thinking: just write it.

    You will discover it will be easy to tell your truth in this state. You will listen to your inner voice saying unexpected things which, usually, you recognize as indubitable truths that, maybe, you were not able to express any other way.

    Keep the pace: write every day

    Don’t skip a day. If it happens don’t skip it twice and don’t catch-up with the lost one. Your first goal is not to write but to be able to be consistent with your commitment against all odds.

    I cheated. Yes. I did. I confess. I felt so painful the lack of motivation to write and I did not do it for two days, at the very beginning of my challenge. After two weeks I could not stand to see those two lines empty. In a frenzy, I started to search for everything I could consider passable as “writing” to fill those hurtful holes. Nothing! I had nothing! I’ve been recording dozens of hours of notes, I wrote thousands of emails, I sent an infinite number of… yes! Chat messages. So I put together the threads I’ve been following those days and I was able to cover my daily goal. Is this useful? I don’t know, not really in terms of having kept the commitment. But surely I feel like I don’t have to look at empty log lines. It was an important lesson for the following days. I would have not skipped another day for anything in the world!

    Anticipate, foresee unexpected events. Of course, life happens. And it doesn’t matter how much you plan: unforeseen things are real. That’s another harsh lesson I learned. It doesn’t matter how much relaxed and safe your day might look like. Block time early before normal “life” hours, usually before 8 a.m., much earlier if you can afford it and: write!. Even on the most tranquil day put your goal in the safe. You’ll always have time to go beyond your threshold.

    Block dedicated time on your calendar: set a reminder, do not postpone it. Set an appointment with yourself. Yes, this is what I do. It’s set at 7 a.m. It’s the first notification I get in the morning (together with any other coming from other timezones) and I get an email reminder. That specific warning, piercing through my retina as a bloody red dot in the tray bar is there pushing in painful part of my skull saying: “you have to write!”. And I don’t allow myself to postpone it. It stays on, and as an unread email until I’ve finished my writing ritual.

    The pleasure released when I am finished and I can delete that reminder is one of the most cherished pleasures of my current life.

    Don’t choose a topic: curate your thoughts.

    As I wrote in Why Should You Write? you are the best person in the world to make excuses for yourself. If you want to find a reason not to write, trust me, you will. And asking the most natural and logical question: what should I write about? It is the killer’s excuse. The mother of all excuses. Pregnant with beautiful children as “what if I don’t have anything to say?”, “What if I don’t know what I am talking about?”, “What if I don’t feel prepared without accurate research?” There you go. That is the way to declare defeat before even starting.

    This “free-flowing writing challenge” is for you to unblock you. To stretch your fingers (and your mind), to create stamina, to be able to prepare yourself for a long-term commitment. The goal is to write. Where did I write you should have to “write 500 words per day about a popular topic in the news?” Or about a “professional field”? Or about a story of how two people traveled to the other side of the world to find themselves?”

    You don’t need to check. Nowhere. The challenge here is to improve your ability to establish a more intimate connection with your inner voice. With your thoughts. And, tell me: do you ever think? Because what I am talking about here is writing as in “transcribing your thoughts”. That is what I am talking about. So, you have no excuses. You just need to recognize that voice always talking in your head. That is you. And, please, listen to it. What is it saying? What are you saying, in your head? That is the matter, the source, the input? And there is no judgment involved, whatsoever. We don’t care about correct spelling, punctuation or style. You don’t give a damn about it. Just focus on the words. Pick them one-by-one and transcribe them. Either with your keyboard or with your voice. What is it all about? You don’t care.

    At least for now. Follow me and you will discover what to do about it.

    After you have passed through the painful moments of starting this journey, you will feel ashamed of the incredible stupidity expressed by your timid and unstructured thoughts. After some days, that depends on how much you can hold the pain, things will start to make sense. You’ll be faster to catch your thoughts. They will start to have more sense when put one after the other. You will start to recognize patterns of meaning. Recurring thoughts. Elaborations on previous concepts.

    That’s the moment! Is there, that I want to bring you. That moment when you will start to lose perception of your fingers touching the keyboard. Your fingers will dance, on their own, at the sound of the most beautiful music. The sound of your brain talking. You’ll start to listen to the flow of ideas. They will start to compose more coherently. You will want to follow, listen and to interact! That is the moment when you are finally starting a dialogue, live, real-time, with your inner voice. And, my friend, at that time all about rituals, distractions, screens, fingers, all of it will become irrelevant. That is the moment when you have opened a door to your mind.

    What then? Just listen and transcribe.

    It’s only after having collected some thousands of words that you will take the time to reread, filter, select, aggregate. You will curate your thoughts. And you will discover the “what” you have to write about. Because you already did it. You have now just to keep going.

    Track your progress: do or do not, there is no try

    You can be obsessed with statistics about the number of words, the time spent in writing them, and the like. But the single most important data to track is: did I write today? Your only goal is to answer: yes.

    It’s as simple as that. There are no other criteria.

    Then, since you’re supposed to have digital copies of your writing, well, you can unleash the most advanced Artificial Intelligences and Data Visualization techniques to extract as much statistical data as you can. It can be useful but remember, you are building a habit. Writing something meaningful or useful for any other application is going to be just a consequence of the consistency of your practice.

    How am I going?

    I started, bored, unhopeful and a little desperate. I’ve been trying to write consistently for 20 years. I’ve started 100 times and failed 100% of it. So I was expecting the usual gig: some initial exciting little pieces and then, as usual, everything would fade and fail miserably.

    ✍🏻 Updated on the 31st of December 2019

    Yes, I’ve made it! 🥳

    And, instead, joyful joys have me, I not only did the 31 days as required by the “challenge”, but I’ve also reached 100 days and I have no intention to stop soon.

    Benefits, So far

    I created my personal knowledge matrix. This is how I want to call it, a table of topics where the columns are the canonical questions which will drive my inquiry. Can you guess them? They are: why, how, what, when, where, who. While the rows are the topics emerging during my exploratory writings: I am not a single-passion man, sorry, so they range from Design to Computer Graphics, from Futurism to Software Development, from Personal Knowledge Management to Systems Thinking. And (un)fortunately for me this is just a very small sample of what emerged.

    I’ve published my first blog! I’ve been planning to do it for too many years. Now I did it and what you are reading is the second article, the first one was Why Should I Write?

    I’ve built a new habit. It doesn’t matter how my day is going to be composed: I will reserve from 15 to 60 minutes to write. I feel immensely satisfied with this. It gives me confidence and hope. At the same time, I realize it is just the start. Writing is not enough: I want to publish, as well.

    My writing and speaking skills have improved. I can feel the improvement in my writing skills, both in English and Italian, my native language. I perceive a concrete improvement in the effectiveness of my communication skills. My style improved as well. Since I’ve recorded dozens of hours in English, I can see how my oral exposition is more coherent, understandable, and tidy, compared to when I started.

    I’ve walked for 300 Km in three months. I used to do it for one year, walking for 1’000 Km, so I maintained this habit and I merged it with the writing one. I’ve recorded lots of hours of notes while walking which I’ve then transcribed with digital tools. The immensely satisfying consequences are, not only saving time but losing weight and gaining a lot of health benefits derived from this practice. Joining walking and voice recording is one of the best things that could have happened to me.

    Conclusion: just write!

    So, how much are 100 days of writing worth? So far they are the world to me. They meant an incredibly exciting challenge with me, with my life, my job, my family and all the odds against me. I proved to myself that I can change my habits, in positive. I can pursue a more ambitious goal of nurturing my intellectual progress. That I can sustain the pain and the patience to exercise to improve a skill so crucial for me that, I am sure, will be responsible for future opportunities I am not even able to imagine.

    This is how I write.

    And you? How do you write?

    Which of the tricks, tools, and techniques I’ve mentioned are you using? How can I improve with my approach? What should I start doing? What should I stop?

  • Why should you write?

    Why should you write?

    There are many reasons for you to write. Some of them are rational, useful and motivating. Others are irrational, detrimental and generated by your biased way of thinking. The success of your efforts lies in the one you will choose. Why do you want to write?

    For vanity

    Because you are ambitious and you aim at writing timeless and precious things which will make you famous, admired and immortal.

    To change the world

    Our behaviors are influenced by our thinking. To think in a more efficiently and effectively way you need to adopt a Systems Thinking and a critical thinking approach. It will allow you to better evaluate how to address the global challenges of the 21st Century. You are part of the Human Network and you need to contribute to increasing the quality of thinking of individuals and organizations: from small companies to nation-states.

    For self-therapy and self-awareness

    To keep track of your life so you can read back what you were doing, what you felt and what you were talking about at different times. You can reflect and get insights into your recorded thoughts and behaviors. You need to become more self-aware.

    To improve your writing

    Any skill improves with practice and short rounds of feedback loops. Write to improve your writing skills, especially if you are not a native speaker of the language you are writing in.

    To improve your thinking

    Writing brings clarity. Knowing you are publishing your writing requires you to have a certain level of confidence in what you write. Motivate yourself to improve your writing by publishing it.

    To strengthen your personal brand

    As a freelancer professional writing and publishing about the topics in your industries would help in making you perceived more interesting and trusted. It will lead to professional opportunities: get ready to welcome them.

    To learn more and better

    You need to drive a wider and deeper learning of the world and yourself. You should find a balance between the serendipitous wandering of knowledge and the exploration of specific topics you are interested in.

    To meet new people and to interact with them

    Learning adventures can make you feel on a solitary path, too much unbalanced on the input, reading and digesting side without much interaction. Expand your network, look for more interactive exchanges with whom might provide an alternative, critical point of view compared to yours. Exposing your opinions leads self-selecting people to network and resonate with you. Find your tribe. We need many and none at the same time. You need different communities where to manifest and explore your interests. On the other hand, you need to better focus on creating those which are more fertile ground to nurture your continuously changing interests and aspirations.

    To learn new habits, for your personal development

    You can discover you are capable of changing your habits by establishing rituals, rhythms, and systems. Dampen the less useful habits and reinforce the more productive ones. Writing requires discipline, rituals, and rhythms: it’s the perfect ground to test your capability to self-develop your habits.

    What are you afraid of?

    When you publish your writing you could be afraid of:

    • Not finding an audience, not gaining traction.
    • Saying stupid things.
    • Being stupid.
    • Being ridiculed.
    • Not being up to the task.
    • Not being able to maintain a publishing schedule.
    • Writing in an incorrect language.
    • Leaving tracks of things which could be used against you, one day.
    • Not knowing what to write.
    • Losing interest in doing it.
    • Not having a clear focus.
    • Being unable to make it sustainable.

    All of the previous is plausible, none of the above is mandatory.

    What will happen if you write?

    You can discover it only by starting right now.

    Write!

    What is your motivation to write?

    I am here, listening. Tell me: what are your motivations to write? Your desires? You can share your fears, too, if you want.

    Quotes

    The best time to start a blog was 20 years ago.
    The second best time is today.

    Massimo Curatella