I’ve created CREAZEE to find external incentives in maintaining my daily writing habit. It’s a private group of people writing, every day, each on their own, contributing to the same community forum, sometimes following a common prompt, sometimes each one independently. I am the habit-building facilitator, a community coach, writing too, leading a group of wanna-be habitual creators. I started my habitual creativity challenge way before, and I am now on day 220.
On day 83 of group writing, I have repeat questions coming to my mind every day.
Timing
How is the sequence of shared articles influencing the group? For example, how am I influencing others if I publish my daily article first? Or last?
When shall I publish the daily prompt? Day by day, at the end of the day (how is timezone dealt with?) What would change if I posted all prompts for a month at the same time?
Participation
How to deal with who doesn’t write? If the One Rule is “You Will Write Every Day,” shall I throw out of the challenge who misses a day?
What about reminders, nudges, and gentle pushes: shall I go one by one and remind them they have to write for the day? Up until which level should I go? Shall I phone them?
What can I do to automate the reminding process, so I don’t have to spend my time chasing participants?
Pace
Diverse participants with diverse backgrounds, skills, attitudes, objectives write at different paces, varying lengths with various efforts and outcomes.
What is my role as a facilitator and a coach to help them keep the daily pace while respecting their diversity? All in all, a day is the same for everybody: either you wrote or not. How is the different distribution of efforts and outcomes distributed on that day of the challenge, and how does it affect my role and the overall group performance and mood?
What happens if we write simultaneously, setting a specific time frame during which we actually write together? What are the logistic implications?
Goals and motivation
I have never stressed the goal of why you should write daily, and I am not asking any participant to explain why they want to write daily or why they should do it. Is that affecting the group motivation? What would be the difference if each participant had to declare their goal at the beginning of the writing challenge? Would it be feasible and reasonable to allow individual plans to be pursued in a group effort?
The subject matter
Right now, I am providing a daily prompt which is optional. Participants may or may not follow it. Is that a waste? Shall everybody write following the same prompt? Or shall I drop the prompt entirely and just transform it into “write about anything you want but write?”
What if participants had to declare a milestone project giving continuity and coherence to the sum of their daily efforts? How would it affect the logistics and my responsibility as a group facilitator?
What would be the effect of having several independent trends posted daily, overlapping in the group forum?
Private or Public
I have never forced participants to share the daily articles publicly. What would change if we made it compulsory to publish on the Web the daily contributions?
Have your say
I would appreciate your thought on the above questions and reflections, either if you participated in CREAZEE or not.
Experts in diverse fields convene to provide structured feedback to each participant’s challenge in a reciprocal way.
I will present my challenge tomorrow, but today, providing my thoughts to the first two presenters, I have learned so much already!
I realized that when you face the challenges of other people’s lives, in their professional ambition, you look at them from your point of view and translate your context to theirs. This projection makes you focus better on hints, resources, and suggestions in a way that seems to be impossible if you had to apply them to your challenges.
Even if the presenters’ topic does not match your directions, you put a lot of your feelings, fears, and experience into your contribution to the group.
At the end of an intense, rich, transforming session, well organized by our facilitator Achim Rothe, I feel I have already collected valid suggestions for my challenge.
I am thankful and excited for the more extended session planned for tomorrow.
I’ve found the best place in the world. It’s called The Internet.
Achim Rothe insisted and persisted in creating a growing community of interesting, diverse, committed people to explore the possibility of knowledge entrepreneurship.
It’s incredible to believe the possibility of meeting like-minded people with similar aspirations while comfortably seated at home. And these kind of well-organized online events with clear goals and excellent facilitation are a joy and rare jewels in the overcrowded zoom-landscape.
Of course, I’ve found my way to contribute and propose even more interactive and connective way of being together. I’ve created and promoted an online collaborative document where all participants were invited to share their contact info and their bios.
I will copy here, the best of that document just to give you the essence of the richness of these online encounters.
Everyone is qualified to start a community (your audience is part of your community)
4 Whys
Community is a recipient of your message (write as if to a friend)
Accountability
Rewards (compliments for example)
Feedback (with audience nodding, questions, etc)
Some assurance that what you create will get some attention and feedback
Writing is broadcast (newsletters/blogs). It isn’t necessarily the same thing as building/partaking in a community.
How?
A.
Start with the community you’re already are(such as NessLabs), then transmit your message, some people will follow you
B.
Write content, listen to whom listens to what you have to say, tell about that comment on other people communities/summits/courses
Trevor Lohrbeer:
Geoffrey Moore Crossing the Chasm: People who share the same problems, but also see the blindsights. — People who talk to one another is critical to the definition of a market (and also a community).
Community members add value by contributing.
Talking (to your community) clarifies your thinking
Don’t stop because the community needs you=)
Responsibility vs accountability. Paid service = more/stronger responsibility
Frazer:
Responsibility to put something every week: Quality vs Quantity – does quality suffer because you MUST put the product every week.
Shay:
By being consistent with your accountability/responsibility you become a new person. The kind of person who always delivers.
Community can refine what you write about.
Have no idea what to write about – find a community, fill the gap that is of your competence.
Have a clear idea what to write about, keep writing, build community around it.
Achim: even if you are 2, joining a community will help you refine.
Ziga:
Don’t put too much pressure on yourself. For ex, Ziga discovered his audience doesn’t need external links so he has been spending time on something most of his audience didn’t need.
Deal with the feeling that what you write might not get the reach you want – at least with the start. Be ok with just writing. Play the long term game.
Having marketing experience is a huge advantage.
Starting with a community can backfire. It highly depends what you want to do in the long vs. short term.
(Ziga’s comment: I noticed that it’s more important to write a simple newsletter each week consistently, then try to push a lot each week. Too much content/daily writing is excellent for building up the craft, but too much for most of your audience.)
Ask: Are you prioritizing your life? Are you doing work that you enjoy? How is your mental health? Direct message me where in your life are you struggling to take control of.
Massimo:
You learn more about yourself.
If you don’t have a specific commercial product you can explore, take your time.
It takes time and patience. You’re not gonna become an expert/thought leader in a month.
Are you aligned with the value you provide to your community?
Josie:
I didn’t feel like speaking much today – so I drew this instead. NEEDS POLISHING!
Having a community creates a sense of accountability
Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing our work. […] Communities deliver these benefits, creating a sense of shared accountability and a set of values while preserving individual autonomy. https://hbr.org/2020/01/when-community-becomes-your-competitive-advantage
Angela G:
Thinking out loud, how to describe a community?
Size: 2 people, small, medium, large
Purpose: accountability, inspiration, sharing knowledge (can have more than 1)
Type: top-down (I share stuff about what I do), lateral (Ness Labs, encourage collaboration and leadership in others)
Longevity: one-time (like a march or a rally), time-bound (eg., 8 weeks or duration of course) or on-going (Ness Labs)
Engagement: participate, or lurk
Narayan
How do you start from scratch?
Don’t be afraid of joining the communities of your competitors.
Achim:
Don’t create content to the void.. Start always from a community.
Find communities aligned with your interests.
Provide value there and create a following.
There is no competition in the digital world.
Start small. Grow sustainably.
Trevor:
Ness labs started by the content she created. And then she built a community.
Kathryn:
It’s a chicken and egg situation! Content builds community which in turn shapes the content (through feedback) AND A community creates a safe or motivating place to create content, which strengthens and builds a community.
Just start. Don’t try to reach an end goal in one step. Create the smallest possible step. Don’t imagine how other people will think – imagine how good you’ll feel by starting (preaching to myself here). I’m currently paralysed by the decision of which newsletter platform to use (MailChimp vs ConvertKit vs Substack vs others…) – I’ve used MailChimp in professional settings so it’s an easy option for me but I have major FOMO with ConvertKit because all the cool kids seem to be using it! (But I’ve also noticed it mirroring MailChimp more and more!)
OPEN QUESTIONS
Do you develop yourself and then attract a community? Or do you attract a community and then you develop yourself?
When I’m not chasing new isotopes, I work on freedom business and write the Life experiment newsletter: https://zigabrencic.com/subscribe
Tweet at https://twitter.com/ziga_brencic
Shay
Writer, performer, teacher
@AuthenticRisk
Join our playful gym/make it up on the spot corner of Ness Labs at #improv
Jen Vermet
Hi everyone! I am new here living in Chicago, IL 🙂 I am a content manager and course manager. I have been writing a weekly letters from a learn-it-all here: https://learnitalletter.substack.com/
Servus everybody. I am Florian from Munich / Germany. My background is in Sales of Media and Broadcast gear. I am currently kicking around some ideas I’d like to publish around and make community a corner stone for the outlets. At the moment my outlets in Instagram, Twitter and my website are stalling and I am trying to rebuild / restart them. Especially my website needs a big update.
The ideas for now are based on photography, productivity and mindfullness / minimalism.
Observer of human behaviour • Te Reo Māori learner and Treaty partner • Mum of 3 • Wife of 1 • Author of no books but much writing (for other organisations and people) – still working up the courage to publish for myself and my own entity.
Occasional Tweeter at https://twitter.com/kathryn_ruge
I am an entrepreneur building QAonCloud, which is a mission based startup for bringing high paid remote jobs to rural India.
Before I started QAonCloud, I was a Software Developer and Engineering Manager & Product Manager in my past life. I am just starting out with my website and newsletter but they are nor published yet 🙂
Trevor Lohrbeer – Asheville, North Carolina & Berlin, Germany
Founder of Day Optimizer, a time management web app for solopreneurs
In the process of launching a YouTube channel to provide both tutorials around DO, as well as tips & techniques around mindful productivity & time management
I like meeting strangers online, especially when they are eclectic, diverse, and sometimes clueless as I am.
I am not talking about romantic meetings. Instead, having honest exchanges about life, work, and all the rest. It became intense during the initial phase of the pandemic: an infinite sequence of webinars and meetings. It was fatiguing at a certain point. Then it transforms into a surrogate of socializing and hanging out with friends.
What I liked was the easiness of getting into a deep conversation without any hesitation. Maybe I’ve been lucky, but I also found people with rich and interesting backgrounds, sometimes with clear ideas about what they were looking for, some others just wanting to connect.
I’m again exploring meeting people online, either dear old friends or old new friends. It seems to me it’s always friends, at first contact. I presume the shared context leads to people with similar interests and attitudes to mine. So, in the end, maybe we’re not so different, and we have more in common than not. Or also, the social platforms’ algorithms are increasing in quality and match me with somebody I would find interesting.
Either way, after my 12 hours of work on a digital medium, I find it refreshing to have another hour of cultural exchanges with people all over the world.
After an exchange on Twitter with Kevin Richard about complexity, how to face it, how to manage it, and how to communicate it, I had a deep, improvised, and intense online conversation with Kevin. We’ve spoken as we’re being friends for 20 years. We went into the weeds of an intense conversation about the topics that we love to discuss on our own blogs and online circles.
It was natural to think about doing something more, together. So Kevin invited me to his podcast, to talk about the same topics. This time, we would record a podcast episode.
Excited about the possibility I did what I usually do when stars collide: I tried to put my thoughts together on the topics which have been on my list for a long time, now. What do I know about Systems Thinking, Critical Thinking, Design, Management, Leadership, Communication? Not a Ph.D., for sure, but I’ve thinking, writing and trying to apply them, in one way or the other in everything I do.
Let’s talk to me
I went to the place I like to go frequently: my mind. And I did what it became natural to me when I need to think: I wrote. Or, better, I talked. I recorded some drafts, impromptu conversations about those topics in a smooth and seamless way. I went into the flow of expressing what interests me, what I feel, and, most of all, what questions I have still unturned. I did transcribe my notes, yes, they went into my journal. But I did not reread them, nor I’ve added them to my Zettelkasten. It was a needed exercise to remove the pressure of thinking too much privately and expressing it too little with words, which somebody can hear.
You cannot contain complexity
That’s when I had the first symptoms of the phenomenon we’re talking about. You cannot contain complexity in straight talk. You cannot express it fully and make it clear, just because you take all the time to put your thoughts in line. And this was the taste I would have been supposed to feel during the podcast. This is talking about complexity, you cannot use it up, you cannot exhaust it. And that’s what gives me thrills of joy and fear. That’s my element. That’s what I need to explore. That’s what I don’t know.
Let’s talk to the Collective Mind, Then
Not happy, and really busy with work and life, I let my diffuse brain cogitate on it, in the background, while designing my life out. But, what if I make good use of the many communities I am following? What if the right scope and functions of people in those communities are to contribute to my loud thinking? Without too much hesitating I’ve prepared a draft message in the spirit of a quick call to friends, just to ask a simple question. And I started to post it in my favorite online circles.
When someone asks “how do you deal with complexity”, I was trained to reply “by reducing it“. That’s probably a very common takeaway when you read about general systems theory.
You cannot transfer complexity 1:1. It’s like how you cannot understand the world as-is. The complexity has to be reduced: in the case of humans, we have limited sensory input (one reduction), a couple of filters (another), and on it goes. (Check out some overviews of epistemology; […]
[…]. So we never deal with the world per se, but with our representation of the world as we understand it. The reduction step is one part of the puzzle.
The other is the re-creation of internal complexity inside the system, aka us humans, through experience. Even our simplistic representation of the world gets richer and more nuanced; never the real deal, but more complex than the representation of a 1-year-old child.
How do you understand complex topics …– by reducing the external complexity of the unknown/the world/the topic, and recreating an internal representation with its own complexity —
… and explain them in an efficient and effective way for those people who can act to solve wicked problems? Now all of that sounds like a bit too much to discuss in one sitting. Richard Feynman did a great job at reducing the complexity of physics and explaining it to others.
[…] “wicked learning environments” that (Epstein 2019) said he got from (Hogarth 2001), but I haven’t checked!, which is: [T]he rules of the game are often unclear or incomplete, there may or may not be repetitive patterns and they may not be obvious, and feedback is often delayed, inaccurate, or both. (Epstein 2019, p 21)
sfast was lapidary:
I never explain anything to people who are the ones who take action. And I never accept anything from a person who does not take action but theorizes about a problem.
This makes me think. And I am not sure yet what I think about it.
Ethomasv provides a practical approach:
[…] complexity is somewhat individual assessment.
Whenever I have something that I can’t grasp I do:
1. Find practical examples – seeing how something works in practice helps
2. Find special cases – those cases live on the edge of complexity, usually they are unique because they rely on the theory, but they have specific conditions so that a big portion of complexity can be reduced with abstraction.
3. Find more than one explanation of the same thing – sometimes the obstacle is not complexity itself, but the way explanation is phrased. I always look for different authors and textbooks, they will deal with details in a different way, organize info in a different way, and one of them will resonate more with the way I think and connect information internally.
4. This brings me to the last point, there is no one universal way of explaining something because in order for someone to understand you, you need to use their mental models to describe something to them. Your mental models won’t work. So when I am trying to explain something to others, I try to build up complexity instead of reducing it. I start with very simple building blocks that we are familiar with and then combine them into this complex thing I am trying to explain.
A great synthesis with essential concepts related to understanding, explaining, communication, and mental models. Well done.
Jeannelking connected:
[…] my colleague, Dan Roam, said that has stuck with me: “the person who can best describe the problem is the person best-positioned to solve the problem.”
@ethomasv presents a great example of this in their post above. When we can find a way to understand the problem well enough to describe it effectively to another, that can bring both of us to a place of greater clarity and understanding, where meaningful solutions may begin to be explored.
this speaks to being able to explain them in efficient and effective ways for people to be able to take action. Alan Alda’s Center for Communicating Science at SUNY Stony Brook focuses on helping scientists communicate huge – and wickedly important – ideas in ways that non-scientists can understand.
Dan’s statement focuses on increasing clarity for yourself, which can then be shared with others. Alda’s book focus on how to do that sharing in effective ways through connecting, relating, and storytelling.
Jamesrregan links
Uncertain times The pandemic is an unprecedented opportunity – seeing human society as a complex system opens a better future for us all.
GeoEng51 refer to the Bongoist
I believe Richard Feynman had a quote along the lines of — if he wasn’t able to teach a physics idea in a first-year undergraduate class, he didn’t really understand it himself. So, one tactic might be to strive for that level of understanding and clarity on an idea first for ourselves, before we attempt to enlighten others 🙂
And that’s exactly what I like to do when I want to create clarity on my mind about complex topics.
What’s the podcast theme and who is its audience? What do they listen for, typically – answers or questions to make them think? Are you a fan/listener of the podcast yourself? Are you typical of the type of person interviewed, or are you a break with tradition (ie something different for the audience)?
Always start with your audience. If you don’t know who you’re talking to, how can you curate what you know into meaningful learning and take them on a journey?
The podcast host should be able to tell you about who their listeners are and why they’ve invited you on the show.
Also, how long is the interview? Your topic so far is actually three topics:
How do you understand complex problems?
How do you make other people understand them?
How do you create a positive, efficient and effective movement of change-makers?
Unless you have half a day :-), I suggest focusing on 1 and 2.
And “always starting with your audience” is an universal permanent design principle.
Writing Group in the Inner Circle of Ozan Varol
I wrote:
I am going to be interviewed for a podcast about design, Systems Thinking, Critical Thinking, and complexity.
I have been so wise to choose an impossible topic: “How do you understand complex topics and explain them in an efficient and effective way for those people who can act to solve wicked problems?”
I know it is just impossible. That’s exactly what frustrates me and move me, at the same time.
I was looking for your thoughts, inspirations, quotes, suggestions but also provocations, critiques, pitfalls, traps.
Of course, I am taking into good consideration the continuous efforts I am putting into my Zettelkasten. It grows. In a messy way. With joys and pains. I have one “Ah-a!” for 10 letdowns. But I know it’s my chance to really augment my brain.
I have a few online pen friends, there, following the evolution of my writing endeavors.
Kathleen Marie (Kmarie6) fueled my fire like this:
Is understanding complex topics a process? Are you looking to find a system that can take one through the process that accepts let downs, seeing the letdowns as steps towards the ah-a?
I’ve always liked the idea of asking “Why” 3 to 5 times as a way to get to the root of a problem. What has been your own process in creating and continuing your work on Zettelkasten?
I feel the toughest part of your topic is explaining in such a way that one can then be effective in solving wicked problems. How do we take into account everyone’s different learning styles, biological frames of mind that integrate with one’s personality, etc. in order to explain in such a way that they “get it”.
Critical thinking, problem-solving, and communication, appear.
Rage-panda gave it a go:
I would love to learn more about, and discuss this topic. As my role in product management, we often have to take a large complex problem and break it down into smaller solvable problem to solve. To increase complexity, the solutions themselves are also complex, which requires breaking down the solution into atomic elements that can be implemented sequentially based on dependencies and value.
Once that’s one, I review the atomic elements to determine dependencies and ensure what sequence it needs to be supported, or built.
Finally, now that I have the protagonists (the solutions), the antagonists (the problems), the journey (the sequence of events), I can start to build the story or narrative to explain the problem or the solution or both depending on the audience and objective.
See how the essence of complexity emerges? Reductionism, finding dependencies, telling a story to unroll the complexity.
You may find a good resource in Tesler’s Law / Law of Conservation of Complexity. There’s some good resources in the appendix on more recent copies of Obvious Adams, too. Tesler’s law is my most useful. After a certain point complexity is not going to go away, however, you can make a choice about who deals with it.
An interesting law I was already supposed to know and a weird book. Nice!
Hidden in the word ‘complex’ is the feeling of frustration that you can’t get the answer right away. If you could look at it and get it, then you wouldn’t call it complex, you’d see it and call it simple.
Your attention is focused on something large thinking it’s large and difficult, and because of that, you aren’t focusing on the details which make up the complex. For example, we know we need a car to drive, but we may not know all the parts of why we drive. We just drive.
Simplicity when dealing with complex tasks comes after repeatedly identifying small chunks of the complex, reducing them to simple, and repeating over time. We know how to drive because we learned each part of driving.
So, there are two ways to make complexity simple:
Construction of the Simple Make infrastructure that is easy to interact with for the purpose you desire. I wake up and brush my teeth, because I believe brushing my teeth is necessary, so I will do it whenever I wake up. Every marketer’s dream is to be your toothpaste.
Understanding over Time(UoT) Reducing a complex observation to details you understand. And doing this until you can recreate the complexity in a easier light for others, so they can(at the least) believe that the complex is simple(i.e. construction above).
Simplicity hides the feeling of confidence that we understand, just like complexity hides the feeling of frustration that we don’t understand.
That was straightforward yet articulated and rich with metaphors. Really great contribution. I can see the concepts of living in systems of systems, zooming in and out according to the focus, reductionism to make complexity acceptable. And the beautiful metaphor of driving a car is something I already used in the past and I will definitely use it in the upcoming podcast.
Cestjeffici postulated
Complexity by definition can’t be simple. Framing the issue as making complicated simple would be easier. Most people don’t understand the difference. Looking at the Cynefin Framework definitions of complex and complicated will help.
In a complex system there is cause and effect but it is impossible to find because they are so intertwined.
In a complex system you probe and evaluate.
In a complicated system the cause and effect relationships are clearer. There are logical interconnections that can be discovered.
To make a complicated system simple you find the few places that have the most connections to other elements in the system. Changing one of those points changes the entire system.
I like explaining things to kids. Or to elderly relatives. To someone with little patience, but considerable intelligence, and who I also love.
A big part of explaining is also listening – especially if the topics are complex. Your explanations are best posed as a mutual exploration, where your listener is discovering your topic, and you are discovering their course.
To which, Liberalintent, replied
I’ll second the listening part, I learn by putting aside what I thought was correct and acting as if I thought like someone else. I think the more of yourself you put aside, the easier it is to observe the reality, rather than try to tie it up in a neat simplification. The simplification always cuts out valuable parts of the reality.
And this is what I like to do. Exactly this. I love the concept of mutual exploration and putting your self aside to explore reality. Men and women, this is like being at the Luna Park, again.
Glinglin would strive for clarity, instead:
How can I develop a practice to explain things as clearly as possible?
A complex concept, when explained clearly, may not become simple, but will simply be understood. If a concept is understood, it can be practiced by people with the power to make an impact.
A model that you could use is the structure of Wired’s 5 Levels series. This series will take a complex abstract concept then explain it to:
You could model this by breaking a topic up into engaging explanations for each of the 5 levels, then using the explanation that best matches the ability of your target audience.
And that’s communication! The clarity in making things understandable, not necessarily simpler or reduced.
A rock in the water, without waves
This is what didn’t produce any useful feedback:
"How do you understand complex topics and explain them in an efficient and effective way for those people who can act to solve wicked problems?" I know it is just impossible. That's exactly what frustrates me and move me, at the same time.
Being so inspired and full of prompts and inputs I jotted down an outline, kindly set up by Kevin in Dropbox Paper. Nice tool, btw. Not in a sequence, not exhausting, it is more of an anchor than a sequence of concepts.
Podcast with Massimo
Topics to discuss
How I prepared for this podcast. Internet as a Collective Mind/Personal Learning Network
Doing hard things
As Bruno Munari said “To make things hard is easy, To make things easy is hard.” it is not easy for a facilitator to create a successful facilitation event. And successful facilitation must be easy for participants.
“Evil comes from a failure to think.”― Hannah Arendt
The reason is a double-edged sword: “…our reasoning mechanisms focus on arguments that support our initial views and are content with relatively shallow arguments.” taken from Dan Sperber’s, The Enigma of Reason
How to communicate complexity (if and when you have it understood)
Reducing the level of approximation of information about the user
I started to have a synopsis for a book. Something good to inspire a semester to teach. Great! This is really impossible to do in one hour!
Are we ready for this?
Of course, I am… not. What did you think? How can one be ready for complexity? You cannot.
But the fantastic amount of suggestions, books, links, articles, thinkers, and connections I received from online fellows is really astounding.
I was able to calibrate my thoughts, to refresh several concepts, to improve my bibliography, to refine some quotes, and to put together a better hierarchy of things to discuss thanks to an outline.
How to facilitate group processes in solving simple, complicated, and complex Problems. Methods applied in the 1st Collective Intelligence Workshop of OsservAgro on the Sustainability of agri-food systems. Part of a series on Collective Intelligence Design.
Series Navigation Collective Intelligence Design and Facilitation
Facilitating Collective Intelligence to solve complex problems
To find solutions we need first to understand the problem we are trying to solve.
Not all problems are created equal. By distinguishing between different types of problems we can choose the processes that are better suited to solve them.
How to solve a problem?
You can work to solve a problem only if you have a clear model of the problem you want to solve. To avoid being busy just for the sake of it, wasting time and resources, we need to do some preliminary thinking about the problems we’re passionate about or which are creating pain to us.
Working at the definition of the problem is the first important step towards solving it. Problem setting is a part of the solution method.
In any design method, as the Design Thinking method, for instance, the initial effort is dedicated to understanding, clarifying and defining the solution we are designing for. The “design-as-a-plan” process includes a research and exploration phase which helps to clarify what the “design-as-a-noun” is supposed to be.
Identification of a “North Star”, a future vision where the problem is solved (or changed as we will see, later on).
Identification of a “Near Star”, the next big achievement we need to steward the system to, so we can concretely move towards our North Star.
How to define a problem?
It’s always difficult to put one problem, an abstract concept with tangible consequences, into clearly defined boundaries. But “boundary” is a key concept at the foundation of the Systems Thinking approach when talking about a system. How can you point your finger at “a system” if you cannot put it within finite and defined boundaries? We would go, of course, beyond the realms of concepts which we can easily grasp and manage, to reach the field of philosophy (what are the boundaries of the sky?).
Still, by arbitrarily setting possible boundaries to a system, it becomes easier to talk about it, to have the possibility, and sometimes the illusion, to manage it and, to a certain extent, to understand it.
Stretching our minds to define boundaries (think about nation-state borders, can you see them in real life?) is a needed step to start working with systems and to collaborate on understanding them.
That is why there are so many different thinking approaches, sometimes overlapping, other times contradicting each other.
Navigating and adapting to tides and currents are much better analogies when we talk about facing complex challenges. How do you command your boat in white waters? What’s the wind like?
Problems: making distinctions
It’s natural and intuitive for most of us to distinguish between two main types of problems: easy and hard. Sometimes we use words as “complex” or “complicated” by meaning the same thing: that is a difficult problem. By going deeper we discover that we can put the systems in which our problem lives in a more articulated set of categories. The most apparent to us are: simple, complicated and complex problems.
What is a simple problem?
Simple problems have a straightforward solution. They represent the “known knowns”.
If the water faucet is leaking I can call the plumber who will fix it.
I am not thinking about any other consequence besides calling another person, explaining the problem, setting an appointment, paying for the service and… using again the faucet.
This problem could become a completely different one if I start to consider:
I am in a nationwide lock down due to a pandemic. Can I call a plumber?
What if I try to fix it myself: am I able to do it? Should I study how to do it?
What if I don’t fix it? How much water am I wasting? Am I contributing to wasting public resources which could be precious in time of need?
As you can see the context I am setting to define the boundaries of my problem are directly affecting the consideration of the nature of that problem.
What is a complicated problem?
My car broke. While my grandfather’s car would have needed just a look under the hood, today, I just got an “error code XYZ.”
It doesn’t matter how much effort I make to classify this problem as simple: “My car just broke.” And, because of a more “modern” context I could not just lift the hood and “have a look at it”. Really, I wouldn’t know where to put my hands. I could even make more harm than good but intervening.
This is a complicated problem to me. It is part of my “known unknowns”. Sure, there will be hundreds of people able to fix this problem. But those would not include me. I am not skilled to solve it. I can only call somebody who is an expert on this and ask them to fix my car for me.
When we are able to recognize complicated problems we should have the humility and the wisdom of calling an expert to solve them.
What if by looking for the error message produced by the car information systems in the reference manual we discover that it means: “You ran out of fuel. Go to the nearest fueling station.”? Would that still be a complicated problem?
What is a complex problem?
By eliminating simple and complicated problems we remain with others less intuitive categories of problems.
What if there is no straightforward solution as in the leaking faucet case? What if there is a leak happening in several different places for several different reasons? What if my car doesn’t work anymore because there is no more oxygen in the atmosphere to allow the internal combustion engine to produce power? What if imposing a lock down to only some regions of the country, to prevent the spread of a virus, pushes people, instead, to run away to other regions, accelerating the contagion?
When we don’t know what is happening and why it is happening, when we don’t even know the things that we don’t know, we are descending in the realm of complexity: the “unknown unknowns”.
How do you solve complex problems?
Complex problems have no right answers. The relationships between many causes and many effects are difficult to identify and continuously changing.
It’s only by experimenting, reflecting and adapting our actions that we can find leverage points on complex systems.
Problem-solving approaches
Once you decide how to differentiate between simple, complicated and complex problems you need to choose possible problem-solving approaches. This will allow you to leverage existing methods and tools which worked on that type of problem.
Dave Snowden has been researching and publishing about approaches to problem-solving and organizational design for years. He devised a problem definition and solution framework called Cynefin.
What is the Cynefin framework?
If not all problems are created equals, we should be careful in choosing how we are designing solutions. We need, first, to understand the nature of the problem and then deploy a solution strategy.
The Cynefin framework provides thinking and collaboration tools to make sense of systems. Although it is not a way to classify problems it allows us to make decisions according to the systems they fall within. In this regards the Cynefin framework breaks down systems in five domains:
Obvious (Simple). Relationships between cause and effect are clear.
Complicated. Clarifying cause and effect requires expertise.
Complex. Cause and effect are clear only after they happened.
Chaotic. Cause and effect are unclear.
Disorder (in the middle). When you don’t know in which of the previous four your problem resides.
How to collaborate to solve complex problems?
Hunger, Sustainability of food systems, education, peace are just a few of the most crucial examples of complex problems we are facing. A pandemic as the Coronavirus in 2019 and 2020 (I really hope I will not have the need to revise the years in this sentence) is one of the global challenges which are not simple nor complicated. And we need to keep this kind of global issue out of the Chaotic and Disorder domain if we want to keep on walking on this Earth.
The workshop was titled: “The Common Heritage of Knowledge” and was aimed at re-establishing the dialogue between diverse stakeholders coming from all fields: science, research, policymaking, education, activism, business, and common people.
The facilitation agenda
The facilitator organized the session of about 2,5 h with about 30 people as follows:
Introduction and context description. Presentation of the rules of engagement. Organizers/Sponsors give short context on OsservAgro
Post-it
Filtering and clustering
Post-up
Topic selection
World Café
Presentation and Open discussion
Closure
1. Introduction and context setting
The facilitator, in charge of keeping time and establishing pace, stated the rules of how participants will collaborate and introduce the topic.
Sponsors, briefly, explained the reason why they’ve organized the session and suggested their expectation (rather than outcomes) by the end of the work.
The rules for inclusive collaborative thinking:
Dialogue is important to solve complex problems;
We don’t have to agree on everything except on the need to explore together;
Let’s admit uncertainty and not-knowing.
2. Post-it activity: What is Simple, Complicated and Complex?
We finally had participants activating their brains to fuel the collective mind. On each of three posters, hanged, each participant stuck a post-it mentioning, one by one, what they think is:
“What we know that we know”, that is the simple problems (Everybody knows it)
“What we know that we don’t know”, that is the complicated problems (Ask the expert)
“What we don’t know that we don’t know”, that is the complex problems (what we have to discover together)
Example outcome of “What we know that we don’t know”,
Is there a standard system of indicators for biodiversity?
Which diet should I do?
Is Bitcoin an opportunity?
What are the benefits of the Mediterranean Diet?
How can we produce more without polluting more?
Example outcome of “What we don’t know that we don’t know”
Trust
When should we ask the expert?
How will Artificial Intelligence impact our lives?
How can we give value to our local products?
How can we be intelligent together?
What does “good food” mean?
How can we protect planet Earth?
3. Filtering and clustering the emerging topics
By pushing towards creative divergence, participants generated ideas and had the opportunity to be part of the game. As in the brainstorming phase, when it is forbidden to criticize or reject any idea, participants created free thoughts and shared them in written format.
After that, it was time to refine the material produced. The facilitator asked participants to split in groups and create clusters.
To keep the session consistent, facilitators need to guide participants in refining the ideas produced by decreasing the level of approximation of knowledge and by minimizing redundant and irrelevant content.
In our case we had four key topics to emerge. Emergence is an important phenomenon of Systems Practice and, in this case, as facilitators (observer and Systems Changers/Stewards) we act on the conditions which promote the emergence of the outcome we desire.
An example of the clusters emerged
Simplicity
Food and nutrition
Health
Ecology
Knowledge
Complicatedness
Environment
Biotechnology
Health
Diet
Fintech
Epistemology
Complexity
Empathy
Method
Sustainability
4. Post-up: presenting and discussing the refined ideas
Each group, in turn, represented by one person, presented their findings.
This is an important setting in which participants interact: we finally had comments and exchanges on the various topics selected. I could feel the group to be productive, motivated, focused. This is the moment in which the magic of facilitated Collective Intelligence manifests itself in a joyous and satisfying way.
5. Topic selection
The facilitator had to make the participants converge. Usually this is a difficult moment to manage because people are excited, stimulated and while discussing others’ ideas they come up with new ones of their own. They want to talk. They want to participate!
And you have to stop them…
It seems to be counter-intuitive but when you have a limited amount of time, (2 hours!) you cannot allow discussion to roam free. At least not for too long.
At the end of the post-up session the group agreed upon summarizing the discussion in one key topic represented by the question: “How can we integrate diverse knowledge to create a sustainable agri-food system?”
Although the outcome of the first part of this session could seem to be taken for granted to you, and not novel, it’s part of the facilitation method to “rediscover the obvious”.
It makes an enormous difference to convene 30 people in a room and start with something like “Ok, thank you for coming, now split in groups and discuss how we can integrate the diversity of what you know to create a sustainable agri-food system.”
Participants have not been part of the process, they would not feel involved nor motivated to contribute.
What are the benefits of a facilitated collaborative process?
These are some of the reasons why you need to facilitate alignment for a group of diverse people:
To allow them to know each other
To promote diversity in the ways they are called to collaborate
To gain their trust in the collective thinking
To maximize their creativity and productivity
To increase the ownership of the outcomes
6. World Café: let’s imagine solutions by mixing minds
You have now original material produced by the convened participants. They can split in groups and move to a more hands-on activity. The World Café facilitation technique entails having participants break out in smaller groups, we had 4, and having one person to stay at the group table while the rest are moving and rotating among the other groups.
Diagram of how participants are moving in a World Cafè session.
The “rapporteur” who stays at the table will be the group facilitator, keeping the conversation’s continuity and presenting the outcome at the end.
Facilitators need to be prepared to manage high levels of noise and people moving around. This can be messy and loud so it’s important to establish some ground rules:
One rapporteur per group will lead the local discussion
All group members must be involved and included in the discussion
Using a poster, participants should write down their contribution as much as possible, in a collective collage which will build up the final artifact.
The lead facilitator needs to check timing and give the cue to switch groups considering the remaining time. At least two switching iterations are suggested.
The lead facilitator needs to prevent dominant participants to emerge and promote a balanced dialogue between everybody.
The lead facilitator needs to signal when delivery time is approaching to the rapporteurs to allow them to refine their posters.
7. Final presentation and plenary discussion
At the end of the World café activity, participants prepare to present their posters through the voices of their rapporteurs.
Facilitators set the allocated time slot for each and signal the beginning and the end of each presentation.
This is where presentation skills are useful. Still, participants are not supposed to be skilled presenters. That is why facilitators need to coach presenters so they are clear, timely and to-the-point.
In our workshop, we had 4 groups with four presentations illustrated on four posters.
Example of the posters produced by the 4 World Cafè tables.
Emergent benefits of Collective Intelligent facilitation
I won’t go into the details of the content produced in this session but I want to highlight the type of reasoning and expectations you can have:
Strangers, work together to produce a common idea.
People know each other: relationships and collaborations will bloom.
Sparse and disordered knowledge gets refined and its clarity is increased.
Lots of doubts and questions are raised: this enriches the key question and the foundation of the Sponsors’ mission.
Taken-for-granted knowledge and well-established definitions are put to a test. Examples: sustainability, collaboration, intelligence, problem solving, design, etc.
A more holistic and systemic thinking is naturally nurtured. A diversity of opinions promotes wider perspectives.
More inclusion. Shy, less represented, unengaged people are included in a collective process relevant to them.
Systemic Design. A more structured, design-based, rational process tends to emerge. Empathy for stakeholders increases. Consequences of actions are considered.
Critical Thinking. A more critical approach to thinking is reinforced by the diversity and the knowledge of participants. A more rational thought is a better thought.
Leadership. Participants get in touch with the process of governance, decision-making, management and leadership. Some of them, unfortunately, for their first time.
Personal development. A bond is created between participants. If they were motivated to participate in the first place, and if they had a great experience in the workshop, they will feel even more motivated to go deeper and to do more.
Did we solve our problem? How to measure the solution’s effectiveness?
This kind of workshop can be done dozens of times while discovering new knowledge, new ideas and useful insights, each time. The key concept is to iterate and adapt while integrating the discoveries and the clarification into an organic knowledge base. Facilitators and organizers, when it is not possible to delegate to participants, become the custodian of the new knowledge built. A heritage of refined knowledge which needs to be carried on the next steps, next actions or the next editions of workshops. With the same participants or with new ones.
That is why a workshop like this is to be considered the start of a process. At the foundation of a movement of people wanting to understand better the context of the complex problems they want to mitigate. Those same people, to have their time worth, need to meet, again and again, to apply Collective Intelligence techniques and methods if they want to see, in perspective, possible action to take, to dream about a solution. Or, a new possible and better future.
So it is difficult to talk about success criteria and metrics in this type of participatory workshop. It’s the group who decides what is useful and worth to produce, to write down and to transfer to the future activities. A lively and moderated discussion should be encouraged by the facilitator to promote reflection on the results and envisioning of the next steps to take.
And now what? What did we learn?
If we don’t reflect, together, immediately in the final part of the workshop and soon after with the organizers we risk to lose the best of the results. It’s important to reach the final part with focussed energy to spend. All the work done so far was to allow higher thinking and reflection upon the insights gathered.
Sponsors, organizers and facilitators should absolutely do a retrospective after the workshop. What worked? What did not go well? What have we learned? How can we refine our strategy by adapting the next workshop? Second-order thinking is the cornerstone of the entire work, otherwise, it is just a bunch of people talking.
An example of the outcome of this workshop:
We decided to share the material produced online to invite the discussion to continue.
Suggestion to apply, immediately, any new learning in everybody’s day-to-day life, especially in their organizations.
Identified the need of writing a manifesto to express our common intent.
Promoting each’s organization involvement to guarantee a more stable presence and participation to the next workshop events.
Initiating a systems change process by identifying specific actions to take.
The final message was: “(On the road to sustainability) we do what we must do. What will be possible will happen!”
A leader’s framework for decision making by David Snowden, Harvard Business Review, 2007. The Cynefin framework is a sense-making device aiding decision-making, created by Dave Snowden.
OsservAgro has the goal of promoting a collective reflection process on the relationships between science and society by involving all agri-food system’ stakeholders: knowledge builders, businesses, knowledge mediators, decision-makers, and civil society.
Collective Intelligence is the emergent phenomenon created by people collaborating. They co-design possible solutions to the complex problems they discover through cooperation. Co-creation leads to more inclusive and systemic solutions that are more robust, sustainable and long-lasting.
How to design a workshop?
A Co-Design Workshop requires these elements:
a Sponsor and/or a client which decide the purpose of the workshop;
one or more facilitators who are put in charge by the Sponsor to organize and deliver the workshop;
a facilitation plan, including a vision and specific objectives;
a location or an online facility where to hold the event;
technical equipment and resources;
participants invited to attend the workshop.
As a facilitator, you need to adopt an adaptive and iterative design approach. You have to learn about the objectives that sponsors want to achieve, so that you can plan and design together with them the actual structured activities to be facilitated during the workshop.
Workshop Design Phases
Usually, I divide the workshop design work into four phases:
Discovery
Ideation
Delivery
Reflection.
This breakdown of steps has a lot of similarities with the design thinking process, the Human-Centered Design framework, the Service design process or the Lean Startup model in the business field.
It is based on Strategic Design and it is inspired by many of the principles you can find in: Systems Thinking and Critical Thinking.
Second-order thinking is another approach laying at the base of a robust Workshop Design strategy. It requiresreflecting critically about how facilitators, sponsors, organizers and the same participants are acquiring knowledge to see if you need to adapt your plans according to what you have discovered through action.
The Discovery Phase
Information gathering
If it is your first workshop, you will need to meet Sponsors and organizers to understand as much as possible of their world. While you need to be a deep listener, you will have on the one hand to write down and have a shared agreement on the final objectives, on the other hand, you need to help them to clarify those objectives in a non-ambiguous and feasible way. Your role as a facilitator is already starting when you work with the organizers on day 1.
(Users) Participants Research
The facilitator needs to work as a Designer following the Human-Centred Design principles. We need to create tools, services, and co-design workshops that are solving the real problems of our stakeholders. While this requires, usually, extra effort in the Design Research phase which could increase the required budget and competencies of the designer/facilitator, it is also very difficult to access the intended audience.
Many social innovation workshops are open to the public and not strictly planned in terms of the profile for the people invited. It becomes very difficult, due to time and resources constraints, to interact with the workshop attendees with the intention of building a more tailored workshop for all of their needs.
There are several alternatives, from the very approximate and improvised ones (interviewing the sponsors, doing stealth guerrilla research, proto-Personas, etc) to the more radical and blocking (refusing to work for an unknown public!).
I was never able to do proper research and my best strategy has always been the following: never assume anything or, even better, always assume the worst possible scenario.
The Ideation Phase
Strategy and Planning
The craft of deciding how to actually organize the time in a room with participants is leaning more on the art side of things rather than science. You are dealing with people so you need to take into consideration the complexity of a group of complex organisms organized to create a synergistic mind to be more intelligent than just one of them. Yes, the ingredients are there, and experience helps but as it happens for the best cooks it is only when you have a wide range of facilitation tools available, good raw matter (the people!) and a clear vision, that you can aim at great success.
If you are preparing a workshop after the first one in a series, you will need to take into consideration any useful insights you have discovered during the previously facilitated events. This is where, in the Iterative Design approach, you apply the Adaptive Design mindset to facilitate the emergence of the final outcome most wanted by your group of stakeholders.
Using insights from previous workshops the designers refine and adapt the goals and the delivery plan to accommodate hints and suggestions.
You are building upon the feedback and the insights and the lessons learned from the previous workshop and you adapt your strategy and your plan in the structure of your delivery for the next workshop.
Define the Objectives
You need to transform requirements, needs and wants into objectives.
When it’s impossible to define a specific set of knowledge or skills that will be obtained by participants, the facilitator needs to negotiate, at least, the general aims or artifacts the Sponsor wants to get.
In OsservAgro’s case, there was the strongly declared aim of writing a Manifesto for the movement and a scientific publication illustrating the method and the outcomes. This was the North Star for me, as the facilitator, to drive choices and allocate resources. It was particularly useful to define the agenda for each workshop while keeping the continuity of all the design phases. I was lucky to work with clear-minded people: be very careful when you are not able to agree upon clear objectives for your workshops, it can lead you to chaos.
Content design and knowledge
During the preparation phase for the facilitator might be difficult to deal with new knowledge-domains, and new terminology, but this should not be the main concern for the facilitator because they are not supposed to be subject matter experts. Facilitators need to become effective collaborators by creating a synergy with the organizers in a way that they trust them and vice-versa. It’s difficult to design and deliver a workshop if there is not a solid trust relationship established since the very beginning.
The Agenda: Designing the Structured Activities
The Workshop Outline is the most important design tool for a workshop. A facilitator must use it as the single-source-of-truth establishing the written plan to reach the workshops’ objectives.
Sometimes you can be explicit and take the Learning Outcome concept from the training field as a design tool. But most of the time it is impossible to state, clearly, upfront, what “by the end of this workshop participants will know…”, know what?
We are gathering to discover together what we want to know more of, it’s difficult in these cases to state it upfront.
According to the difficulty and the ambition and the scope of the workshop, you might need a number of preparation sessions. Sometimes, a lot of them. In my experience, I tend to work from 1 hour to one day for each actual hour of facilitation. This is one of the difficult and hidden aspects to communicate to the outside world. That is why the session design should be participatory.
The facilitator is already starting to work since the first meeting with the sponsors and the organizers. They are more designers facilitating the process of co-designing together. Although there is less pressure for going fast and quick or having to respect specific constraints, so you are more free-flowing, the facilitator still needs to work as a designer having the goal of preparing the workshop. Especially if you need to be ready before the delivery date to support promotion activities start to prepare learning materials.
This phase needs to be managed as a real production process. The more you iterate, the more you’re able to reach your workshop with well-crafted sessions with very clear instructions enabling participants to give their best contributions towards the workshop’s goals.
How to collaborate
It’s very important to establish an environment of collaboration with a very open bi-directional communication channel, between the facilitator and the sponsors.
It is called co-design because the workshops are created together. Not only the participants are working collectively to pursue the workshop’s aims, but the Workshop Design is also collaborative and it needs to include, as much as possible, a representative group of all stakeholders. The facilitator is the orchestrator and the lead designer of the co-creation process.
The mood and the environment between the facilitator and the organizers need to be very smooth and the right place where everybody can be included in the preparation phase.
Not only everybody can be creative but the facilitator has the important responsibility of promoting the focused creativity of all the people involved.
While it is important to know how to combine different design and facilitation tools with the right timing, for the right people in the right way, (un)fortunately, there are infinite ways to prepare the recipe for a successful workshop. It’s like preparing to go into the field where you must have a plan but you also need to be ready to improvise. This is something that lies on the shoulders of the facilitator because they need to be ready in a redundant and conservative way about the many areas that can be faulty.
The facilitator’s role
During the delivery, the facilitator is not participating at all in the structured activities. A facilitator is responsible for:
leading the dialogue
timing
promoting the resolution of disputes
negotiating debates
And, the facilitator has a very important goal on top of all the others that is to bring the results home. The facilitator needs to do whatever is in their capabilities to reach the final objective negotiated with the organizer during the preparation phase.
In these regards, the facilitator needs to be a project manager, a coach, an organizer of the communication flows, and then needs to be the director of this Little Big Show that is going to happen in a collective way during the workshop.
From this point of view, it can be something really exciting. At the same time, you need to be able to get under a certain level of control of all of those aspects and be ready to improvise and cover any lack, or of any issue that will inevitably arise and still aim at creating the best possible outcome.
Learning experience design for social innovation
In the end, you are preparing a learning experience for a certain number of people that are going to learn, open themselves with others, discuss, work together in order to face some complex challenges. We’re talking about facing world hunger, improving the adoption process internationally, reducing the hazard of specialized workers in the heavy industries or in the healthcare or in the finance world or working in the field of social innovation in which you want to empower both the common citizens as well as scientists with the tools of clear communication with the final goal of facing problems as sustainability. The previous are some instances where I had the chance to facilitate workshops.
Keep following curatella.com to read about the next Workshop Design phases: Delivery and Reflection.
Series Navigation Collective Intelligence Design and Facilitation
Only shared decisions are effective in the long-term
It’s in historical moments like this that we need to think more about creating better futures. You need to act in advance to build a network of change agents that could work collectively in creating better futures. This is the main reason why I worked passionately and with great fun with the organizers of the Osservatorio sul Dialogo nell’Agroalimentare (Observatory on the Dialogue in the Agrifood System). We leveraged on the Collective Intelligence for envisioning together better futures for the systems of food and agriculture.
One of the Co-Design Workshops I have facilitated for OsservAgro.
I was the lead Collective Intelligence Facilitator for five participatory workshops held by the Observatory. I had a great learning experience with them. I met smart and wise people: scientists, researchers, teachers, communicators, managers, opinion leaders, event organizers, activists, common people, and facilitators. We investigated the stakeholders, we mapped the systems of their relationships and we ideated a better future for our Society by identifying a Vision, a Mission, and practical objectives to take action upon.
and by a group of researchers, teachers, and actors having an interest in the dynamics of the agri-food sector.
The key persons I worked with made a difference in how the movement has been organized and the opportunities they’ve created during the co-design sessions. I am thinking, in particular, to Andrea Sonnino, the Observatory’s Coordinator and Paola Carrabba, a tireless science researcher who worked hard to support all the activities of the Observatory. I’ve been lucky and honored to be introduced to them by my friend Marco Valente, a professional facilitator, initially involved with them.
The problem: Agri-Food is Unsustainable
We went through a path of collective reflection where diverse people from different backgrounds were convened together. Marco Valente facilitated the first of the six public encounters while I was responsible to organize and facilitate the remaining events.
We discovered that there is a lack of dialogue between all parts of society: Science, Politics, Business, Media, Education, and Citizens. The linear model for knowledge transfer of the past doesn’t work anymore. In the last century, unified knowledge was generated by scholars, recognized as the official creators of such knowledge, and then it was transferred by professionals, teachers, specialists and journalists to the masses which benefited passively.
Today, knowledge, pulverized in hyperspecialization, is communicated through fragmented narratives and languages to the large public, which on the one hand asks for more active participation in the decision-making processes which involve themselves, on the other hand, are frequently disoriented by a confused flow of contradicting information. The roles of diverse stakeholders acting as economic operators, decision-makers, influencers, and knowledge builders, became liquid, adapting to the different contexts where they act.
This has led to confusing communication, mono-directional information flows, fragmentation of languages. This novel situation generates a climate of confusion and uncertainty, reciprocal distrust, a lack of respect for competences and roles and a difficult resolution of diverging interests. This issue is particularly evident in food and agriculture, in which interactions with consumers’ health and with the environment are concerning the whole Society.
As a consequence, it becomes harder to make decisions: because they are not shared, because there are reciprocal distrust and a poorer recognition of the reciprocal role of everybody.
Our approach: Facilitated Collective Intelligence
We adopted and applied participatory methods of Collective Intelligence strongly based on Critical Thinking and Systems Thinking approaches. The agri-food system has peculiar features, but also universal elements, that is why reflecting on this system could offer important insights also for other scopes.
Participants, in a break-out room, working on their proposal for more sustainable futures in the agri-food systems.
In our workshops, we re-established an environment of reciprocal trust where, together, we could imagine possible futures and how to reach them. Now, we want to extend to the entire society our experience to make decisions that last longer. Only shared decisions are more effective in the long-term and we want to create a network of Change Agents to build novel sustainable futures.
The outcome: Mission, Manifesto, and Actions
This is the first of an article series in which I begin to write about my experience of facilitating several co-creation workshops. In the next articles, I will tell you how we’ve contributed to writing and rewriting the Observatory’s Mission and how we laid the foundations for a Manifesto to be published. I will write more about the method and how we have defined a set of actions for specific groups of actors to activate a Network of Change Makers for the Sustainability of the Agri-Food Systems.
While you can join the OsservAgro (if you can read Italian) to tell your story of food and territory and be part of a more Sustainable Society, keep on following me on Curatella.com to learn more about my facilitation experience with this project.
Thanks to Andrea Sonnino, and Paola Carrabba for the help in writing this article.
Series Navigation Collective Intelligence Design and Facilitation
As a Strategic Designer, I have the duty of facilitating collective intelligence. Leaders need to make decisions. Organizations want to innovate their production process. Social impact movements organize to address social innovation. Strategic Design for Collective Intelligence helps us to be more than the sum of our parts.
Collective Intelligence is the emergent phenomenon created by people collaborating. They co-design possible solutions to the complex problem they discover through cooperation. Co-creation leads to more inclusive and systemic solutions that are more robust.
What is a Strategic Designer?
A Strategic Designer is a Systems Thinker and a Facilitator. A Designer and a Communicator. A Strategic Designer is a problem-setter and a problem-solver. They define the context of a problem before ideating possible solution scenarios.
Facilitators build upon the knowledge of a group of people. They organize collective thoughts through structured activities. Collective Intelligence Facilitators make collaboration tools out of constraints. Time, resources, requirements, needs and wants become part of the context to work with.
Strategic Designers need to know well the tools of the Design Researchers. They map Stakeholders and their Experience Journey through the realms of the context. A Strategic Designer makes the systems visible to the eye of participants. Strategic Designers embody the principles of inclusive, compassionate and respectful dialogue.
The strategic aspect of design
Strategic Designers explore knowledge to make things clearer towards reaching refined goals. Among the many activities, Strategic Designers work to
Knowing the context
Knowing needs, wants and desires
Extracting knowledge from stakeholders: internal and external.
Knowing how to provide value
Mitigate unintended consequences
VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) is the natural environment where a Strategic Designer thrives. They have to trust the Design Process more than their intuition. They need the persistence to sustain the discomfort of the unknown. Their strength is in trusting the processes of research, envisioning, prototyping, testing, and iteration.
Strategic Design leads to more rational decisions made
A designer should not impose their opinions nor their decisions. A designer should help collaboration among leaders, including all stakeholders. A collaborative decision is more rational and more accepted by the participant in the co-design process.
Strategic Design makes you see for the first time
A Strategic Designer maps processes and flows, components and their interactions. A System Map shows the actual purpose of a system: that is what the system does, not what you intend it to do.
When a leader of a large organization sees for the first time the entire production process, including every branch, from every department, and every possible action for all possible scenarios, they see their organization for the first time.
Trying to imagine what they would think at that time: “Where was I all this time?” “How all of this could happen?”, “What is my real role in my organization?”.
A Strategic Designer facilitates success
A designer facilitates success through context-setting, inclusive and structured acquisition of knowledge, by leading a collaborative process where decision-makers create the best solution for their problems.
How did I become a Strategic Designer?
I grew into the role of a Strategic Designer through many professional and educational opportunities. I moved to the “why” part of the job without anybody to ask for it. Then, people started to ask me less about the “how” part and more of the “why”. This is how I moved from “How to do things” to “Why should we do this?” and “What should we do to get what we want and need?”
It is a demanding role but exciting. It is a leading role but humbling. The more I work as a Strategic Designer, the more I think that every leader should embrace Strategic Design to build better products, better services, better solutions, and a better world.
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